Quantcast
return Home

Voice is the next major disruption in computing - Amazon exec

Amazon believes voice is a next major disruption in computing, Max Amordeluso, EU head of Alexa Skills Kit (ASK) at Amazon, told the audience at Digital Innovators’ Summit 2017 on 20 March 2017.

Max presented a session headlined “Voice enable all things with Alexa Home”. Amazon Echo, with Alexa voice assistant, is perhaps one of the devices that exemplifies the connect world more than any today. The intelligent smart speaker has shifted from being considered a strange gimmick from the online retailer through to a revolutionary device that is changing the way people interact with devices.

Max Amordeluso ()

Above: Max Amordeluso

Voice is an important component in this world. “Voice is everywhere. It can give you an immediacy that your hand does not provide,” Max explained, before running through a history of the way we interact with computers and devices, and saying we are now at the point where the dominant method will be voice user interface (leveraging voice for interactions between people and machines).

This big transformation has come about thanks to the dramatic improvement in speech science and understanding of voice in the last few years. This, coupled with the importance of AI that makes the system smarter and the way that cloud storage gives voice controlled devices flexibility has been transformative.

Get stories like these every week directly in your inbox. Subscribe to our (free) FIPP World newsletter.

Ultimately Max said that Amazon believes that voice is the next major disruption in computing (inspiration came from a source we’ll known: According to Max the Amazon Echo was inspired by Star Trek computer in that it interacts with humans in natural way). 

Max also shared with the audience that Amazon was working on innovations such as ESP, which enables users to walk around the house and give instructions to multiple devices. There is also Alexa Voice Service which enables companies to place Alexa into a real or virtual mobile apps. And then there is also the Alexa Skills Kit which features new functionality, basically apps for Alexa. 

Here he introduced Tobias Hellwig, Editorial Developer, SPIEGEL Tech Lab in Germany, who has been working on Amazon skills for his company. Tobias says in his instance inspiration came from the talking car in the TV series Knightrider. Spiegel had access to an early German version of Alexa and were able to create a Flash Briefing skill with headline news. He said that the company had to work in new ways on Skill becasue read out content does not sound great automatically. Spiegel are also developing a longform Skill too. “With Alexa there is a lot of discover,” he added.

Tobias Hellwig ()

Above: Tobias Hellwig

Max underlined the level of resources that Amazon is pouring into voice technology development with many developers working on a variety of projects. “Voice is really here,” he added. “ We have had  34,000 five star reviews, high level of engagement, average users interact with Alexa 16 times a day. 

More like this

John Wilpers showcases top trends included in new FIPP Innovation World Report

Quartz's Jay Lauf: Focus on human beings, not just technology

How The New York Times brings the audience inside

Media and marketing in a connected world

How VCs invest: Lakestar and Carmel Ventures at DIS 2017

Audience engagement: why a platform-appropriate content strategy is crucial

Millennials and mobile prodigies: lessons on ad engagement, with Verve’s Ian James

  • Millennials no more: The Week Junior and AwesomenessTV on engaging younger audiences While the industry continues its pursuit of ‘millennials’, the generation of media consumers coming up behind them is still to a large extent being overlooked. Here, Kerin O’Connor from The Week Junior, and Kelly Day from AwesomenessTV, give us their take on how publishers can better understand even younger audiences.  28th Jun 2017 MagWorld
  • Building superior brand experiences through a multi-channel approach Deepak Lamba, CEO of Worldwide Media (WWM) in India, explains how the business is embracing multi-platform media campaigns to boost the reach and impact of its brands – with exceptional results – and says WWM has its eyes set firmly on becoming India’s leading entertainment and lifestyle content creators for every available platform. 26th Jun 2017 MagWorld
  • Building a subscription-driven business from the ground up Geoff Ramsey, co-founder and chief innovation officer of eMarketer started his working life as a magician. Here he explains how eMarketer found its magic formula – how a traditional ad house was transformed into the research and data giant we know today, the tricks it deployed to survive some turbulent times, and how the business plans to continue coming up trumps in the future… 26th Jun 2017 MagWorld
  • Four industry experts share insights on innovating live events Live events are a rapidly growing revenue source for publishers, but as the field becomes ever more competitive event organisers need to be nimble, creative and innovative to remain on top of the game. Here, we combine the insights of four leading industry experts on developments within the sector. 25th Jun 2017 MagWorld
  • How Aller Media Finland unlocked the value of data-for-profit In less than three years, Aller Media Finland has become the leading company in Finland to harvest consumer data as an income asset. Sami Lahtinen, director, data and digital solutions, and Sini Kervinen, head of business operations, data and digital solutions, explain how the establishment of the Aller Refinery data unit managed to place data at the heart of their business’s growth. 19th Jun 2017 MagWorld
  • How Marie Claire is embracing a more diverse range of voices Focusing on social and political issues, giving readers current events news in context may sound more like a news magazine than a Marie Claire, but women’s magazines have been producing this kind of content since creation, according to Kate Lewis, Hearst Digital Media’s SVP/editorial director in the US. There is good reason why it is now more noticeable... 21st Jun 2017 MagWorld
  • Nine steps to rapidly transform your legacy teams No amount of tinkering at reorganisation will work. Tinkering has failed. New business models and new editorial models require new thinking, new roles, new workflows, and new organisational structures, writes INNOVATION Media Consulting senior director John Wilpers. 19th Jun 2017 Insight News
  • Reuters Digital News Report 2017 highlights lessons for publishers across multiple markets Growth in social media for news discovery is flattening out, ad-blocking on desktop has stalled, brand recall on social is low, voice-activated digital assistants are emerging as news platforms in some countries and regions. If the Reuters Institute Digital News Report 2017 makes one thing clear, it is that the digital revolution is full of contradictions and exceptions, for the simple reason that countries and regions across the globe started this revolution at different times and places and aren’t progressing at the same pace. 22nd Jun 2017 Insight News
  • Four industry experts share insights on innovating live events Live events are a rapidly growing revenue source for publishers, but as the field becomes ever more competitive event organisers need to be nimble, creative and innovative to remain on top of the game. Here, we combine the insights of four leading industry experts on developments within the sector. 25th Jun 2017 MagWorld

Video

Visit our Youtube channel

FIND OUT MORE

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE
Go to Full Site