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  • Millennials no more: The Week Junior and AwesomenessTV on engaging younger audiences

    While the industry continues its pursuit of ‘millennials’, the generation of media consumers coming up behind them is still to a large extent being overlooked. Here, Kerin O’Connor from The Week Junior, and Kelly Day from AwesomenessTV, give us their take on how publishers can better understand even younger audiences. 

    Published 28 June 2017 MagWorld
  • Building superior brand experiences through a multi-channel approach

    Deepak Lamba, CEO of Worldwide Media (WWM) in India, explains how the business is embracing multi-platform media campaigns to boost the reach and impact of its brands – with exceptional results – and says WWM has its eyes set firmly on becoming India’s leading entertainment and lifestyle content creators for every available platform.

    Published 26 June 2017 MagWorld
  • Building a subscription-driven business from the ground up

    Geoff Ramsey, co-founder and chief innovation officer of eMarketer started his working life as a magician. Here he explains how eMarketer found its magic formula – how a traditional ad house was transformed into the research and data giant we know today, the tricks it deployed to survive some turbulent times, and how the business plans to continue coming up trumps in the future…

    Published 26 June 2017 MagWorld
  • Four industry experts share insights on innovating live events

    Live events are a rapidly growing revenue source for publishers, but as the field becomes ever more competitive event organisers need to be nimble, creative and innovative to remain on top of the game. Here, we combine the insights of four leading industry experts on developments within the sector.

    Published 25 June 2017 MagWorld
  • Geoff Ramsey on the most impactful media-tech trends today

    One of eMarketer’s latest reports shows that the voice assistant sector has grown significantly more rapidly than first predicted by analysts when the Amazon Echo was launched back in 2015. It’s a sector of media tech that is currently of great interest to publishers, and another good example of the rich insights that the now 21yr old eMarketer continues to provide to the industry at large across digital marketing, media and ecommerce.

    Published 23 June 2017 MagWorld
  • Video, loyalty, and depth: How NBC is building bridges to a digital future

    Moritz Gimbel is head of product for the NBC News Digital Group, a part of NBC Universal Media. Earlier this year he spoke at the Digital Innovators Summit (DIS) in Berlin, where we asked him how the 80yr old broadcast brand aims to transition itself into a serious digital player.

    Published 23 June 2017 MagWorld
  • NowThis on reaching millennials through native social content

    Founded just four years ago with a firm focus on online video, NowThis is a modern, millennial-focussed digital news brand that attempts to build rapport with users via social. We recently caught up with the president of NowThis, Athan Stephanopoulos, to find out a little more about how the company is building its young audience of 18-34yr olds.

    Published 22 June 2017 MagWorld
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  • Advertising transparency and trust: the case for independent verification of audience data

    In today’s ultra-competitive marketplace where media buyers are being held ever more accountable for buying decisions, margins and best industry practices, there is the danger that they may be relinquishing control of the process. This while those selling advertising solutions may be offering promises they cannot deliver. This begs the question, writes BPA Worldwide’s Glenn Hansen in this piece for FIPP: What traits and behaviours does the next generation marketer need to survive and thrive?

    Published 28 June 2017 Opinion
  • Why 'Hello Mr.' bet on print

    Nikolay Malyarov, chief content officer, PressReader, interviews Ryan Fitzgibbon, founder and publisher of Hello Mr.

    Published 31 May 2017 Opinion
  • 10 strategies publishers can learn from content marketers

    Journalism and content marketing – they are two sides of the same industry. Journalism needs content to build brands, make markets and define opinions. Content marketing needs content to make money with opinions and stories based on brands’ messages. 

    Published 11 May 2017 Opinion
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