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  • How G+J’s Greenhouse Innovation Lab works in pursuit of digital success

    Since Europe's largest printing and publishing firm, the German publisher Gruner + Jahr launched its Greenhouse Innovation Lab, 22 innovator projects have been tested and validated, with five receiving the green light for development. We look at the project and its early successes.

    Published 27 March 2017 MagWorld
  • Digesting the future

    Trusted Media Brands, Inc. (TMBI) has built up an impressive portfolio of special interest titles, including Reader’s Digest, Taste of Home and The Family Handyman. However, while the company’s business has traditionally been built on loyal print audiences, Vince Errico, chief digital officer of Trusted Media Brands in the USA, explains that the digital world is now offering special interest titles new opportunities for growth… 

    Published 27 March 2017 MagWorld
  • Measuring chatbots, and what makes for success

    While some industry sectors are only beginning to consider the potential of chatbots, others are long past the point. Their conversations are shifting to, among other things, figuring out how to better measure engagement and retention of users within their bot environments.

    Published 26 March 2017 MagWorld
  • 10 of the key takeaways from DIS 2017

    Each year Digital Innovators’ Summit speakers highlight several trends that are shaping the future of publishing. 2017 was no different. Here are ten of the key takeaways from DIS 2017, which took place on 20 and 21 March in Berlin.

    Published 26 March 2017 MagWorld
  • Google’s ad placement headache (and why publishers may feel a touch of schadenfreude)

    A disregard for brand safety stands at the centre of the Google display and video ad fiasco. The US search giant, by its own admission, left inadequate automation in charge of ad placement. We look at the issue.

    Published 24 March 2017 MagWorld
  • Developing space for creativity to thrive and move business forward

    Creativity has long been considered an inherent talent rather than skill that can be learned, but creativity is rather a way of looking at the world, a certain state and perspective, according to Jamshid Alamuti, former MD at the Berlin School for Creative Leadership, speaking at the Digital Innovators’ Summit 2017.

    Published 24 March 2017 MagWorld
  • Seven reasons to consider automated journalism, and how to get started

    "I may be a techie, but I’m not a robot journalist!” Wolfgang Zehrt said to delegates as he began his presentation on the final day of the Digital Innovators’ Summit (DIS) 2017 on 21 March.

    Published 24 March 2017 MagWorld
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