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  • Time Inc. UK research reveals new insight into Millennials

    Millennials are not all the same, and by not recognising different segments of this generation, publishers and advertisers may be missing out. That's the message from Time Inc. UK, whose new research "The New Mainstream" reveals six diverse audience segments within the Millennial population in the UK, as well as their influences and how they interact.

    Published 06 December 2016 MagWorld
  • 'The National' - creating ‘Americana’ for US rail travellers

    The first issue of ‘The National’, American national rail service Amtrak’s ‘on-track’ magazine, was published in October this year. Art director Rickard Westin explains to Piet van Niekerk how this magazine fills a unique space in the genre of travel publishing.

    Published 06 December 2016 MagWorld
  • The organic feel of mobile video is the current flavour of the internet

    We've spoken many times about the need for the publishing industry to wake up to the power of mobile video. In a world where celebrities can broadcast live from phone to fan-base, the desire to create Hollywood production style videos for an increasingly mobile audience has undoubtedly slowed down output. Here, Kalli Purie, group editorial director, India Today Group, talks about the growing need for publishers to create content that is more indicative of the devices it is consumed on, and the increasingly visual web.

    Published 06 December 2016 MagWorld
  • Nine key takeouts from Native Advertising DAYS

    The world’s biggest conference on native advertising took place in Berlin on 16-17 November. Native Advertising Institute had invited 48 speakers to share their knowledge with +300 participants from 34 countries. Here are the nine key takeouts from CEO of the Institute Jesper Laursen.

    Published 30 November 2016 MagWorld
  • How data and artificial intelligence are changing publishing

    Most media companies increasingly rely on data to inform their decision making processes on both strategic and tactical levels. Yet with the  widespread adoption of the Internet of Things (IoT) and Artificial Intelligence the amount of data companies can potentially harvest is set to rocket.

    Published 29 November 2016 MagWorld
  • How Meredith's programmatic advertising is evolving

    This month, Meredith announced a partnership with The Trade Desk, to launch the latest evolution in its programmatic advertising strategy: programmatic shoppable display.

    Published 28 November 2016 MagWorld
  • The risks and rewards of a shifting mobile media landscape

    Rohit Dadwal is managing director of the Mobile Marketing Association, Asia Pacific. We caught up with him recently at FIPP Asia, where he gave us a candid insight into the evolving use of mobile devices on a global basis. As the phone moves out of people’s pockets and increasingly – and relentlessly – into their hands, we are reaching a point where mobile media consumption, and therefore production, is becoming an ongoing necessity.

    Published 28 November 2016 MagWorld
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