Quantcast
return Home

Orage launches Lonely Planet Traveller bookazines in Norway and Sweden

Under a new licencing agreement with Lonely Planet, Orage AS has launched Norwegian and Swedish editions of the Lonely Planet Traveller bookazine, Dream Trips 2017.

The bookazine features different travel experiences – from the Canadian Rockies, through the artisan-filled streets of Ecuador’s colonial capital, on the trail of tigers and sloth bears in the Indian jungle and over to Thailand to view the age-old traditions of its hill tribes. 

Lonely Planet bookazine ()

Lonely Planet offers content across various channels, including the Lonely Planet Traveller magazine. With the addition of this new licence, Lonely Planet now publishes its magazine product in 14 countries around the world. 

Lonely Planet’s director of magazines, Sue Coffin, said, “We’re delighted to be working with Orage and to see local-language editions of our Lonely Planet bookazine published in Norway and Sweden. This will build on Lonely Planet’s strong brand awareness in Scandinavia and we’re confident that Orage’s dynamism will ensure the bookazines are a success in this market.”

Frode Hauenschild, Publisher of Orage said, “Travel is a passion for both Swedish and Norwegian consumers who have a strong affiliation with the Lonely Planet brand. We’re proud to be working with the world’s leading travel experts, to be inspiring Norwegian and Swedish travellers with Lonely Planet’s original ideas, practical tips and stunning photography in the beautiful bookazine format.” 

Both bookazines are on sale in shops January 2017.

Lonely Planet is a FIPP member.

  • What to expect as Hearst Magazines' new Airbnbmag hits the streets Chief content officer Joanna Coles discusses the premiere edition of Airbnbmag, its celebration of global community and the future of travel. 22nd May 2017 MagWorld
  • Eight lessons from Cosmopolitan on publishing to Snapchat Discover One of the lessons for Cosmopolitan following the brand’s wildly successful launch on Snapchat Discover just short of 2.5 years ago was that “you have to dig beyond analytics to find out what [users] are saying about your editions and what they really care about”. 22nd May 2017 MagWorld
  • Inside The Business of Fashion In the space of only a decade, The Business of Fashion has grown from a blog to multi-channel business servicing a global professional community in the millions through a website, newsletters, social media, print magazine and membership programme, with clear, diversified revenue model and each stream contributing meaningfully to the overall top line. 23rd May 2017 MagWorld
  • GroupM report highlights factors impacting the publishing industry We may have reached peak anxiety in many corners of the media world. Despite their best efforts, a number of publishers are failing to accelerate their digital revenues fast enough to offset the cost of legacy operations and falling advertiser demand. 17th May 2017 MagWorld
  • How a 2015 FIPP Rising Stars award winner continues to make her mark Since 2015 when she was one of FIPP and UPM’s three first ever Rising Stars in Global Media winners, Francesca Wilson’s career has followed a rapid upward trajectory. Here she shares what she’s doing now, advice for others making their mark on media, and why Rising Stars is an opportunity for her peers (and top bosses to recognise the work of valuable employees). 19th May 2017 Rising Stars
Go to Full Site