Marcus Rich, CEO Time Inc. UK, says: “Time Inc. UK brands are some of the most-loved and best-selling magazine brands on the UK newsstand and we continue to develop and evolve our print products to fuel our consumers’ passions.
“In 2016 our brands ran over 150 events, directly engaging with more than 300,000 consumers. Digitally we reached more consumers than ever before and last year saw traffic to our sites grow by 8 per cent. Correspondingly, we saw double digit growth in our digital advertising revenue. Our content is available on 14 different platforms and we produced over 2,000 pieces of video content across our websites. All this demonstrates the growing and varied reach of Time Inc. UK’s brands.
“We continue to deliver new and exciting opportunities for our commercial partners to engage with our audiences and 2016 saw us deliver innovative campaigns for advertisers including Apple, Google, eBay and VO5. This year we expect our new TV production arm to come to fruition, as well as further expanding our already highly successful retail activity and our portfolio of events.”
The ongoing transformation of iconic global media brand NME continues to propel the title’s success as it posts a free-distribution ABC of 308, 938 – an uplift of 0.1 per cent on the period and 0.6 per cent on the year. The hand-to-hand distribution drove this growth, with this activity increasing by 0.7 percentage points to 38.8 per cent.
In the TV market TVTimes saw its newsstand circulation rise by 2 per cent this period and also saw its retail sales value increase by 3.4 per cent year-on-year. What’s on TV continues to deliver a solid performance and saw a 0.1 per cent period-on-period print sales increase.
Pick Me Up recorded total print sales growth of 1.9 per cent. Woman and Woman’s Own retained their 56 per cent volume share of the sub-sector, demonstrating that the brands continue to drive revenue for retailers in this market. Once again Woman’s Weekly increased its share of market and its sales represent over half of all sales in the traditional women’s weeklies sub-sector.
Woman&home reports a newsstand period-on-period ABC increase of 4 per cent. Woman&home now publishes on 12 platforms reaching over three million UK women each and every month.
Marie Claire unveiled a new-look magazine and revamped website in the period as part of plans to significantly increase its scale and re-affirm its appeal with millennially-minded women. The brand is also harnessing the power of its new Fabled by Marie Claire beauty business to bring tens of thousands of new readers to the magazine during 2017. Fabled by Marie Claire customers, both online and in store, will receive a free copy of Marie Claire with their purchase, in a move that will expose the magazine to a highly targeted audience.
Time Inc. UK’s homes portfolio has maintained its 50 per cent share of the UK newsstand. This period saw investment in Ideal Home, which maintains its number one position on the UK newsstand. With a fresh new look and feel introduced in September, the magazine launched idealhome.co.uk in December. Meanwhile, the portfolio continues to come alive through events, with Livingetc holding its popular House Tours in September and Country Homes & Interiors launching its first consumer event, Country Homes & Interiors Christmas, in December. The portfolio is set to expand into further consumer events in 2017.
Cycling Weekly reported 0.7 per cent combined print and digital year-on-year ABC rise to 24,631. Cycling Weekly is now a 360-degree brand, comprising sportive events and fast growing video and digital content. In 2016 the brand produced engaging video content - including 360-degree videos and Facebook Live - and saw double digit growth for online traffic and on-site video views.
Country Life has reported a combined ABC of 40,047, delivering a 2 per cent increase on the year. Country Life hit TV screens last year in a three-part BBC documentary series which gave a behind-the-scenes look at the title and the widely varied world it covers. The brand also produced a number of particularly strong-selling issues including The Queen’s 90th Birthday issue, which was up 23 per cent year-on-year, and the Christmas special, which generated the highest revenue of any issue in the brand’s history according to Time Inc.
Source: Time Inc. UK
Time Inc. is a FIPP member.
More like this
The campaign, running for the first time in 10 countries, is the result of a collaboration featuring Elle International and Havas Media.22nd Sep 2017 Industry News
Stephen Quinn, publishing director of British Vogue for more than 26 years, will be retiring at the end of 2017, it was announced today by Albert Read, managing director of Condé Nast Britain.21st Sep 2017 Industry News
Haymarket Media Group announced a new partnership with Bicester Heritage and Historic Promotions, the team behind Flywheel - the festival of classic wings and wheels, held at the UK’s best-preserved WW2 RAF Bomber Station.21st Sep 2017 Industry News
The 2017 Distripress Congress takes place this week at the Estoril Congress Centre in Portugal. The Congress brings together more than 500 delegates from 47 different countries for four days of business interaction and social gatherings. Distripress member companies represent the entire supply chain of magazine and newspaper publishing and distribution.19th Sep 2017 Industry News
Harvard Business Review last week launched their new bot on Facebook Messenger, building on their success with a similar bot on Slack. The aim is to increase the number people having regular, frequent interactions with HBR to ultimately have them subscribe and/or up loyalty.21st Sep 2017 Features
While the rise of digital has led many publishers to reduce their print offering, Dennis Publishing has continued to invest. Kerin O’Connor, chief executive of The Week at Dennis, explains how it’s found success with a print version of The Week for children – and what it can teach the industry about the future of print…18th Sep 2017 Features
As one of Europe’s leading publishing houses, Gruner + Jahr has been through a period of major transition. Julia Jäkel, CEO, sets out how the business has managed that, and outlines the path for the future…18th Sep 2017 Features
Ebner Media in Germany employs and implements technology to mix and merge content with ecommerce. It’s been key in the company’s transformation from a print-centric publisher to a content and services company. Dominik Grau, chief content officer, has been driving the content-to-commerce strategy.14th Sep 2017 Features
In this interview, Rita Orschiedt, head of branded content at German news website ze.tt, reveals how you successfully reach millennials.15th Sep 2017 Insight News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next