Few industries have been spared the brutal shift in consumer behaviour and economic fallout resulting from the global Coronavirus pandemic. For those with a strong focus on digital subscription revenue, the pandemic has delivered a bounty of surging interest in high quality, authoritative and trusted content. But, what comes as a blessing for some, also delivers a brutal blow with accelerated declines in advertising and print revenues.
Our last report in April 2020 was released just as lockdowns were rapidly being introduced globally. Video streaming services were the clear winners in the early days of the pandemic as consumers shifted both their expenditure and leisure time towards video content. But, the start of the pandemic also saw a huge shift in interested for news sites as people sought out high quality, trusted journalism to stay abreast of developments, globally, nationally and locally. The April edition highlighted surging traffic levels to news websites, and in particular, to local and regional news providers as users sought out reliable information about the impact of the Coronavirus on their local communities.
Our research for this data update found that in many cases, regional publishers have enjoyed some incredible gains in the last few months. Tribune Publishing, with its large network of local and regional news outlets, saw a 293 per cent increase in digital subscription sales in March alone.
What’s New in Publishing reported in June that news subscriptions overall had grown by 110 per cent in three months. And whilst brands like the New York Times continued to deliver stellar growth and is now boasting over five million digital-only subscribers, Press Gazette highlighted the growth of regional titles like the LA Times which increased subscriber numbers by more than 80 per cent.
Such reports will come as welcome news for publishers who have doubled down on investment to increase reader revenue. But, among the positive headlines for digital growth, there is also sombre reading on how the coronavirus has accelerated advertising and print revenue declines for publishers. Be sure to keep an eye out for our next full report in September where we will be taking a thorns and all deep dive into how the Coronavirus pandemic has shaped the world of subscription-based reader revenue and the publisher landscape.
2-30 September 2020 | Online
A unique opportunity to learn from and network with the world's leading media executives. Join us from anywhere in the world.
Book by 4 August with the Early Bird offer
Our latest FIPP Insight Report looks at the explosion of virtual events in magazine media during the pandemic – and beyond. The report, authored by Sadie Hale, examines the current state of play at this unique time in history, exploring online event formats, revenue options, and the wider ways publishers can benefit from entering this space. With insights from Tortoise Media (UK), FIPP staff, and communications experts, the report also features practical tips on getting started, running events smoothly, and avoiding potential pitfalls.15th Jul 2020 Insight News
Produced by MPA - the (US) Association of Magazine Media, the publication is one of the most widely sourced and relied upon tools in the industry. The Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media.15th Jul 2020 Insight News
For those who missed the event in real-time, we have now uploaded all six sessions from this year’s first ever FIPP Insider New Zealand event online to our YouTube channel. They’re free to view and you can find a short guide to each individual session below.15th Jul 2020 Insight News
Few industries have been spared the brutal shift in consumer behaviour and economic fallout resulting from the global Coronavirus pandemic. For those with a strong focus on digital subscription revenue, the pandemic has delivered a bounty of surging interest in high quality, authoritative and trusted content. But, what comes as a blessing for some, also delivers a brutal blow with accelerated declines in advertising and print revenues.28th Jul 2020 Insight News
In the fourth episode of the FIPP Insider podcast we take a look at what is set to become a huge issue for publishers and media companies in the coming years - climate change.28th Jul 2020 Features
Earlier this month, The US Association of Magazine Media (MPA) unveiled the MPA Factbook 2020. Key findings from the report were analysed by an industry panel in the latest FIPP Insider webinar, which you can view in full below.28th Jul 2020 Features
Owing to unprecedented demand, the deadline for entries for this year’s FIPP & UPM Rising Stars in Media Awards has been extended to 7 August 2020.27th Jul 2020 Rising Stars
Take a first look at the preliminary agenda and, if you are not one of literally thousands of media colleagues who already have access to all Congress sessions, sign up now before our Early Bird offer ends.30th Jul 2020 FIPP News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next