FIPP Innovations in Magazines 2012 World Report

From scratch and sniff to ‘sapplets’ and the magazine as a handbag, FIPP’s third Innovations in Magazine Media World Report has it covered. Co-published by Innovation International Media Consulting Group and FIPP – the worldwide magazine media association – the 2012 Report showcases new, dynamic and lucrative innovations in all aspects of magazine media.

The survey highlights a series of case studies and interviews showing successful initiatives ranging from grand schemes such as the complete transformation of the India Today Group’s multiplatform content management structure and processes, to the oddball, such as a magazine with a $10,000 cover price, the magazine as theatre or as a handbag and Esquire’s scratch and sniff cover.

Case studies include:

• Person of the year: Hearst Magazines’ president, David Carey
• Watermarking: The new QR codes?
• The emergence of ‘sapplets’ or social applets
• Creativity in advertising: Solar power driven advertising; Carlsberg’s 
• Bottle opening ad, Volkswagen’s self-drive ad, whispering audit chips in
• Playboy and QR codes in Reporters Without Borders
• Augmented reality, really taking off, and not in a gimmicky way
• What’s working for magazines in the mobile space

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