Using evidence-based research from 110 studies across the globe, Proof of Performance: Making the case for magazine media, shows how magazine advertising works on print and on digital platforms. The report is published by FIPP, the worldwide magazine media association, and authored by FIPP research consultant, Guy Consterdine.
POP is an essential resource for ALL publishing company staff and everyone involved in planning, buying, selling or evaluating marketing campaigns. It shows how magazine media advertising works. In particular it can be used to promote the strengths of magazines and to reach agencies and advertisers with critical information about the value of advertising in magazine media. The digital edition is FREE to download. For single and bulk print copy orders plus translation rights information, see below. Why not display the POP ad (left) on your website?