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  • Native advertising in 2017: what the experts predict Native advertising will go mainstream, replacing mobile display ads while creativity and technology will drive native growth. These are just some of the predictions by media experts in the report from the Native Advertising Institute entitled "Predictions for Native Advertising in 2017". Piet van Niekerk reports. Published 12 January 2017 MagWorld
  • The problem with live video Last month Instagram added live video capabilities to its ever strengthening arsenal of features. The move was seen by many as another step forward in the Facebook-owned platform’s battle against Snapchat and its ephemeral appeal. But for brands this latest strive forward in consumer-to-consumer technology is just another example of social platforms cutting out the corporate side. In other words the on-going march of social media away from public sharing and back towards private messaging is making it harder than ever before for brands to be seen online. Published 20 December 2016 MagWorld
  • Singapore Press Holdings on the journey from print to digital to video Geoff Tan is managing director of Singapore Press Holdings Magazines. Here, in this exclusive interview for FIPP, he talks about the evolving nature of publisher content from print, to digital, and now towards putting video at the forefront of a successful publishing strategy. Video communicates much more emotive engagement, and is becoming an increasingly popular choice for advertisers and audiences alike. Published 20 December 2016 MagWorld
  • FIPP’s guide to live video in 2017 It’s been nine months since Facebook introduced its live video service and there is no discussion - Facebook Live is big. But they are not the only one on the market. What are some of the best examples of media and brands using live streaming, and will this service increase revenues in the upcoming year? Olga Nasalskaya investigates. Published 13 December 2016 MagWorld
  • The organic feel of mobile video is the current flavour of the internet We've spoken many times about the need for the publishing industry to wake up to the power of mobile video. In a world where celebrities can broadcast live from phone to fan-base, the desire to create Hollywood production style videos for an increasingly mobile audience has undoubtedly slowed down output. Here, Kalli Purie, group editorial director, India Today Group, talks about the growing need for publishers to create content that is more indicative of the devices it is consumed on, and the increasingly visual web. Published 06 December 2016 MagWorld
  • Driving brand consideration and emotional engagement through advertising formats Publicitas, in partnership with market research company Kantar Millward Brown and mobile phone brand Honor, have compared consumers’ reactions between mobile and video advertising formats. Published 28 November 2016 Insight News
  • The Facebook video metric mess Facebook made major headlines recently when it came clean about its “serious” miscalculation of a key video metric. Published 18 November 2016 Insight News
  • How 10 brands are harnessing the power of muted video ads When Facebook first tested muted, autoplay video in late 2013 it could not have expected how quickly and drastically it would change both how audiences watch video on the internet and subsequently, publisher and advertiser video strategies. Published 18 November 2016 Insight News
  • Where next for online video? Adam Poulter, MD of VUBIQUITY International, speaks to us about VR, 8k streaming, fluid viewing and more. Published 01 November 2016 MagWorld
  • Google bought a company that helps brands get product placements in YouTube videos Google announced Tuesday that it bought Famebit, a company that helps brands work with YouTube creators for marketing their products. Published 12 October 2016 Industry News


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