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  • How The Times of London drives habitual digital use with an editions-based approach It’s just over a year since British newspaper The Times abandoned the online breaking news cycle and reverted to three digital deadline-driven editions a day. At the time, industry insiders frowned on the move but now the Murdoch-owned paper is claiming wholesale success. We ask why the ‘editions approach’ to digital publishing seems to be working for The Times and how this could apply to others?   Published 26 April 2017 MagWorld
  • Amazon launches ‘Subscribe with Amazon,’ a marketplace for digital subscriptions Amazon has made headway in the subscription business with its Subscribe & Save feature for consumers, which offers discounted pricing on products if you agree to buy on a recurring basis. Now, the retailer is looking to expand its subscription footprint with a new program called Subscribe with Amazon, which aims to make Amazon the place to discover, subscribe to and manage a range of digital subscriptions — from streaming services to subscription-based apps, from meal planning services to online fitness classes, and much more. Via Tech Crunch. Published 25 April 2017 Industry News
  • A selection of most read speaker interviews as we look to DIS 2017

    Ahead of Digital Innovators’ Summit 2017 taking place in Berlin on Monday and Tuesday, here is a selection of some most read feature interviews with DIS 2017 speakers in the past six or so months ...

    Published 17 March 2017 FIPP News
  • Transformation in India: Vikatan’s plans to grow digital revenues five-fold by 2020 The Ananda Vikatan Group, one of India’s leading magazine media houses, has sped up its digital transformation over the past two years. Here, Srinivasan (Srini) Balasubramanian, managing director and head of content, explains how he intends to reshape the publisher of twelve Tamil language magazine media brands into a modern, subscription based, digital first business come 2020. Published 06 March 2017 MagWorld
  • Monetising directly from consumer: three tech experts share their thoughts

    With rising uncertainty in the ad market, not to mention Facebook and Google owning some 80 per cent of all digital advertising expenditure, there is increasing conversation among publishers about monetisation directly from the consumer.

    Published 23 February 2017 MagWorld
  • The ‘4 categories’ for communicating with your customers With gaining attention of consumers increasingly difficult in an age of information-overload, “it is essential that you communicate value, and reinforce the benefits of your service or product in every single communication,” says Michael Isaacs, director of product marketing at Vindicia, a provider of subscription billing and recurring revenue solutions. Published 21 February 2017 FIPP News
  • Premium nature of magazine media presents diversification opportunities Magazine media equals premium content from premium brands for premium audiences - something that is of particular relevance in a world where quality and trust matters more than ever before and forms a bedrock for diversified business models. Published 12 February 2017 Industry News
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