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  • Chart of the week: How confusing is fake news and who is responsible? Made-up news has been a major talking point this year. The issue was highlighted during and after the U.S. presidential elections in November. According to a survey by Pew Research Center, most Americans suspect that so-called fake news aren’t just a nuisance but are having a real impact. Published 10 January 2017 Insight News
  • Chart of the week: Creativity counts, but please be productive while you're at it Being creative is seen as the most important characteristic employers look for these days in an employee. Thinking outside the box is all that matters on the mission to perpetual renewal and innovation. However, research by Adobe underscores that while creativity is seen as an important feature at work, at the end of the day it is productivity that counts. Something you can evaluate in numbers. Published 13 December 2016 Insight News
  • Social media ads to hit US$50bn in 2019, catching up with newspapers
    Global advertising expenditure in social media will grow 72 per cent between 2016 and 2019, rising from US$29bn to $50bn, according to Zenith’s new Advertising Expenditure Forecasts.
    Published 08 December 2016 Insight News
  • MPA data shows mobile audiences are three times greater than web audiences Data from MPA's monthly brand audience report shows a quarter of brands surveyed say mobile audiences are three times or greater than their web audiences. In October 2015, the report showed the mobile web platform had a 29 per cent share of total audience, whereas in October 2016, its share has increased to 32 per cent. Published 08 December 2016 Insight News
  • Chart of the week: Brands need to cool it with the emojis Being perceived as young and dynamic probably still is one of the most sought after brand images. One of the ways in which brands and businesses seek to appear up to date is by using so-called emojis, either in advertising or in their general communications. Published 06 December 2016 Insight News
  • Chart of the week: Search and social squeeze publishers out of referral game According to data dug out by Australian communications consultancy firm Activate, publishers have been squeezed out of the referral game. This means, for example, that traffic to news websites doesn’t come from other news websites, but through non-news channels like search engines and social media. While two years ago news sites still accounted for nine per cent of referral traffic, this share has virtually vanished into nothingness this year. Published 28 November 2016 Insight News
  • Chart of the week: Content is king when it comes to SEO One popular attitude towards online marketing could be summed up like this: “Shift the right levers and anything will sell”. Well, of course it’s not that simple. One good example is SEO marketing. Published 22 November 2016 Insight News
  • Time Inc. UK launches research into millennials and youth audience panel Three in four 18-34 year-olds do not identify with the millennial label, reveals Time Inc. UK, which has launched a new youth panel to challenge how the audience is perceived. The insight identifies six segments in the market, their influences and how they interact, signalling that marketers and advertisers need to take action and move away from treating millennials as one homogenous group to avoid their targeting falling short. Published 09 November 2016 Insight News
  • MPA data shows mobile is key driver of audience growth MPA — The Association of Magazine Media released the Magazine Media 360° Brand Audience Report for September and Social Media Report for the third quarter of 2016, proving that audience demand for magazine media brands continues to expand across platforms and channels. Published 03 November 2016 Insight News
  • Chart of the week: What do you mean by engagement? Despite tonnes of aggregated data, measuring success in the online publishing world isn’t as straight forward as it may seem. The gold standard is audience engagement. However, this principle isn’t very well defined. As a survey of digital publishing professionals conducted by Parse.ly shows, there are many ways to measure the degree to which audiences engage with content. Published 01 November 2016 Insight News

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