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  • Native advertising in 2017: what the experts predict Native advertising will go mainstream, replacing mobile display ads while creativity and technology will drive native growth. These are just some of the predictions by media experts in the report from the Native Advertising Institute entitled "Predictions for Native Advertising in 2017". Piet van Niekerk reports. Published 12 January 2017 MagWorld
  • 23 experts share their insights about native advertising in 2017 In a new ebook published by Native Advertising Institute (a FIPP member) 23 experts take a look into the future of native advertising. The e-book covers all areas connected to native advertising such as content production, mobile, video, tech platforms, social media and more. Published 05 January 2017 Insight News
  • Sharethrough and Kantar Millward Brown partner to transform native ad insights and optimisation Traditional brand survey methods have historically fallen short for brands trying to assess the real influence of their native ads and use those insights to impact live campaigns. Published 14 December 2016 Industry News
  • Five charts that explain the power of great native ad headlines With audiences grappling with a massive surplus in content and subsequent deficit of attention, the headline has become the most important thing brands need to get right to attract meaningful audience attention with their in-feed native ad campaigns. Published 08 December 2016 Insight News
  • Nine key takeouts from Native Advertising DAYS The world’s biggest conference on native advertising took place in Berlin on 16-17 November. Native Advertising Institute had invited 48 speakers to share their knowledge with +300 participants from 34 countries. Here are the nine key takeouts from CEO of the Institute Jesper Laursen. Published 30 November 2016 MagWorld
  • Call to the industry to help Facebook and Google shut off funding to publishers of fake news Since Sharethrough was founded in 2008, two beliefs have always been central to its mission. One - that publishers play a critical role in providing real, meaningful content that moves people, spreads information, and creates shared context for the world. Two - any sustainable monetisation model for those publishers must be built on a foundation of respect, trust, choice, and ads that fit in (i.e. native ads). Published 24 November 2016 Industry News
  • Five charts that explain the power of mobile native video More video is watched than ever before on mobile devices, especially by younger consumers who use it more frequently than a TV. Young consumers are using their phones as their main online access point, living inside content feeds on these devices and finding the experience of autoplay video, running alongside headlines, extremely convenient. Brands who are up on these changes are seeing benefits even when audiences are watching for just a few seconds. Published 18 November 2016 Insight News
  • Native advertising award winners announced The Native Advertising Institute has announced the winners of its Native Advertising Awards 2016, acknowledging the best native advertising in the world. Published 16 November 2016 Industry News
  • The state of native advertising in news media Advertisers aren’t just ‘dipping their toe’ into native advertising. They are diving in and taking publishers along for the swim with revenues expected to grow by 127 per cent in the next three years, according to a recent report on the state of native advertising. Piet van Niekerk reports. Published 15 November 2016 MagWorld
  • How thousands of brands use native ads to amplify the reach of their owned blog content Interrupting someone with a banner ad online has never been a good way to get their attention. Native ads however, are built to capture the sort of meaningful attention banners never could. Published 03 November 2016 Industry News

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