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  • John Wilpers showcases top trends included in new FIPP Innovation World Report Messaging apps and chatbots are two of the main developments media should be paying a lot more attention to than is already the case, John Wilpers, Innovation Media Consulting senior US director and author of FIPP’s annual Innovation World Report, said at Digital Innovators’ Summit in Berlin today as he shared top media innovations from around the world. Published 20 March 2017 MagWorld
  • How to develop your chatbot strategy

    If you have Alexa, Amazon’s intelligent personal assistant, then you probably start your morning with a conversation with a chatbot. Because let’s admit it: chatbots are already everywhere. On the one hand, we love to hate them because they are, well, not human. On the other, we love to love them because they create an interactive and personalised experience. Brands have been quick to adopt this technology. Too many media companies lag behind experimenting in this field.

    Published 16 March 2017 Insight News
  • British Vogue launches Facebook Messenger bot Last Friday British Vogue launched Vogue Fashion Update, the first Facebook Messenger bot that allows users to personalise their fashion news.  Published 17 February 2017 Industry News
  • How NBC News Digital innovates in the newsroom
    How do newsrooms go about trialling new technologies such as drones, virtual reality and chatbots? One man who deals with innovation issues on a daily basis is Moritz Gimbel, VP of product for the NBC News Digital Group. Moritz oversees product development and design for NBCNews, MSNBC, and Today across web, mobile, OTT and distributed platforms.
    Published 16 February 2017 MagWorld

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