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  • Millennials no more: The Week Junior and AwesomenessTV on engaging younger audiences While the industry continues its pursuit of ‘millennials’, the generation of media consumers coming up behind them is still to a large extent being overlooked. Here, Kerin O’Connor from The Week Junior, and Kelly Day from AwesomenessTV, give us their take on how publishers can better understand even younger audiences.  Published 28 June 2017 MagWorld
  • Mobile is the status quo; voice will be the point of interaction Publishers should stop talking about “mobile or mobile first”, says Oliver von Wersch, digital consultant for G+J in Germany, because today everything starts with mobile. Moreover, the next big transformation – voice user interfaces – is already on its way… and is “a big one” for publishers to focus on. Published 27 April 2017 MagWorld
  • How Paris Match's innovative data tool engages audiences during the French election

    The French presidential election is an opportunity for innovators in French journalism to embrace a variety of platforms for political news coverage. Paris Match – founded in 1949 – created among other initiatives its own online data tool to assist readers to analyse political language. The French franchise of Business Insider – only 6 months old – focused on speaking directly to ‘the next generation of French leaders’.

    Published 23 April 2017 MagWorld
  • Free webinar for FIPP Members: Engage audiences with Hearken At the recent Digital Innovators' Summit in Berlin, delegates rated Jennifer Brandel's (Hearken founder) presentation among the top 5. Now is your chance to learn more - and ask questions - about Hearken's model and technology for audience engagement with a free Hearken 101 webinar, hosted by Jennifer on 19 April at 3:30 pm CET. Published 13 April 2017 Insight News
  • How to get going with Voice as the entry point for user interaction

    With the rise of Voice User Interfaces (VUI) we are seeing 'the start of another revolutionary stage in how people interact with machines, presenting new opportunities for those at the forefront of ideas'.

    Published 09 April 2017 MagWorld
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