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  • Chart of the week: Steady increase in digital ad spend targeting kids

    Research by PwC indicates a strong trend towards money being spent on advertising aimed at kids under the age of 13 on all digital platforms. The kids digital advertising market could hit the $1.2 billion mark by 2019, then representing 28 per cent of all advertising directed at the youngest.

    Published 18 September 2017 Insight News
  • Five key media tech trends from August

    August was an interesting month in media tech. With reports of fading fortunes in the agency and tech sectors, media owners seemed to fare more positively, with a raft of new revenue models being written about. Here, we look at five of the key media tech trends to emerge from the month.

    Published 04 September 2017 Features
  • How Brazilian publisher Grupo Abril achieved revenue increases by decluttering ad inventory

    Originally founded as Editora Abril in 1950, Brazilian headquartered media owner, Grupo Abril, was the first publisher of Walt Disney comics in Brazil. It has since then grown to encompass a thriving multimedia business, and recently found success in improving CPM values by cleaning up its online inventory space. Here, we look at the technical and cultural process that helped to create this progression.

    Published 31 August 2017 Features
  • Chart of the week: Which online video ads are playing all the way through?

    Online video advertising is picking up. At least in the sense that the completion rate (VCR), instances in which the whole video played through, is up comparing Q2 2017 to Q2 2016 data.

    Published 14 August 2017 Insight News
  • How cross-media alliances can take on the Facebook-Google duopoly

    It’s unlikely that the emergence of cross-media advertising alliances - such as those currently witnessed in Germany and France - will immediately impact Facebook and Google’s dominance in the digital market. Yet in an environment where change and disruption are the only constants you can bet on, these alliances are essential components of a possible fightback.

    Published 06 August 2017 Features
  • Dear Marketers: You need branding to keep pace with conversions!

    Challenging times have led businesses to be obsessed with chasing conversions… which can be at the expense of the brand. Just look at what happened in the recent chaos which saw many brand owners freezing their adspend on Google and Youtube, following the realisation that their ads are appearing alongside offensive content on these platforms.

    Published 04 August 2017 Opinion
  • How Quartz approaches online advertising with ‘less is more’

    As Quartz’s fifth anniversary approaches, they’ve approached online advertising strategy in a different manner than the majority of their contemporaries. Instead of covering their site pages with flashing, annoying ads, something reminiscent of a pinball machine, Quartz as a web property is deliciously appropriate.

    Published 01 August 2017 Features
  • FIPP Insight Awards: Winning research revealed

    Magnetic’s New Influencer Ecosystem research has been awarded Overall Winner of the FIPP Insight Awards 2017. It tops the list of studies rewarding the use of magazine media as an advertising medium, anywhere in the world. Gold Award Winners included Magazine Networks Australia’s Passion Response Study and Time Inc. UK’s Live the Passion research.

    Published 27 July 2017 FIPP News
  • [Congress speaker Q&A] How a Canadian publisher turned ‘the traditional ad model on its head’

    As part of a fundamental shift in positioning of Fashion as a luxury brand rather than magazine, St. Joseph Media made a firm decision that the experience will transcend to advertisers too. It meant turning away programmatic advertising opportunities – losing revenue in the process – in favour of creating premium opportunities sold at high CPM. And it is only part of a fascinating case study in brand transformation and innovation…

    Published 25 July 2017 Features
  • New European data laws: three deepest media and ad challenges to overcome This note explains the three deepest challenges that the online advertising industry must overcome to survive the new European data rules.  Published 19 July 2017 Insight News
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