Quantcast
return Home

Millennials have a "brilliant opportunity" to shape the future of media

Nathalie Tanbourgi, sales executive at Bloomberg UK, was named one of FIPP's Rising Star finalists earlier this year. We asked Tanbourgi what excites her about the industry and why now is a great time to be working in it.

Nathalie Tanbourgi ()

Tell us a bit about yourself?

I was born in Germany with parental roots in Lebanon and finished my law degree in 2011. Since then I have gathered experience in media relations and corporate communication roles, working for the German Federal Foreign Office, Continental and STEP, a Dubai based start-up. After graduating from HULT International Business School, I joined Bloomberg Media in 2013. I currently manage client relationships in Central and Eastern Europe as well as Sub Saharan Africa. I have lived in Berlin, Auckland, Boston and Dubai and am now enjoying the cultural, culinary and commercial offerings in London. 

What excites you about working in the magazine media industry right now?

It is an incredibly exciting time to work in the media industry at the moment. Media companies are facing various changes and challenges. A major one that I am confronted with on a daily basis is publishers trying to monetise digital content in a profitable way. This is mostly caused by the increase of free content, created for and by millennials - which traditional outlets are trying to compete with. Thankfully, most publishers see this as an opportunity to boldly push for innovations with a fail or win fast mentality. I have the privilege to be working with media partners in different regions and being part of these projects I have learned a lot about best practices and different approaches in the past years. I was positively impressed by the fact that there is an increasing amount of (male and female) millennials in senior positions, leading digital initiatives. Being a millennial in this industry, I think this is a brilliant opportunity for our generation to shape the future of media.

What is your vision/view on the future of the industry?

In the next few years major global players are set to increase product diversification and invest in editorial outlets to create one-stop shops. I can envision the future platform which will provide the option to read the news, watch a movie, check emails and buy groceries in one single space. In the long-term, I think there will be a strong polarisation between the big traditional media players versus disruptive start-ups. Quality content and authenticity will become the key differentiator for successful media - less so the size or history of the organisation.

What exciting changes do you think we will see happen/should happen in the near future?

While working with publishers across multiple regions I have noticed a common trend: Consumers seem to be overwhelmed by mobile notifications of breaking news. It can be difficult to understand the complexity and develop a point of view in time until the next breaking news hits our phones. This content overload can often lead to poorly researched opinions and gullibility (which is most probably also shared immediately). Publishers have already spotted this trend and are increasingly investing in analytical background stories and opinion pieces which give consumers a convenient starting point for discussions. I am hoping that the increase in accessibility of quality content will ultimately lead to an increase in education. Millennials have done an incredible job so far by establishing social media platforms or political movements by utilising the benefits of technology and media.  It is important for our generation to foster this development responsibly with trustworthy content and utilise it for educating the generations to come.

What you think of the Rising Star in Media initiative?

The exciting thing about the media industry at the moment is that companies have to rethink their approaches and are forced to work cross culturally as well as cross generational if they seek to succeed. Highly experienced individuals are as much of an important asset as their millennial colleagues – the mixture leads to the right results. The Rising Star initiative is a brilliant way to recognise those talents and give them the confidence to voice their ideas.

What has it meant to make FIPP’s Rising Star in Media 2016 list

There are many bright and fascinating people I work with on a daily basis, internally as well as externally and it is great to be part of such a vibrant and innovative environment. Being on the list for FIPP’s Rising Star 2016 is an unbelievable honour and I would like to thank my management for nominating and supporting me in the past. I am hoping to gain even more experience being part of the FIPP Rising Star circle and to connect with other like-minded millennials in the future.

FIPP created the Rising Stars in Media Awards in partnership with UPM and will be running it again in autumn 2017 alongside the FIPP World Congress. If you would like to be kept informed about this initiative email Christine Huntingford or Jenny Stubbs.

More like this

What do the FIPP Rising Stars in Media Winners think is in store for the media industry?

Live experiences "part of the solution" for democratisation of content, says FIPP Rising Stars finalist Tine Presterud

“‘Glocalisation' will play more important role in our media lives” says FIPP Rising Star Nikita Poljakov

  • How Marie Claire is embracing a more diverse range of voices Focusing on social and political issues, giving readers current events news in context may sound more like a news magazine than a Marie Claire, but women’s magazines have been producing this kind of content since creation, according to Kate Lewis, Hearst Digital Media’s SVP/editorial director in the US. There is good reason why it is now more noticeable... 21st Jun 2017 MagWorld
  • Nine steps to rapidly transform your legacy teams No amount of tinkering at reorganisation will work. Tinkering has failed. New business models and new editorial models require new thinking, new roles, new workflows, and new organisational structures, writes INNOVATION Media Consulting senior director John Wilpers. 19th Jun 2017 Insight News
  • Four industry experts share insights on innovating live events Live events are a rapidly growing revenue source for publishers, but as the field becomes ever more competitive event organisers need to be nimble, creative and innovative to remain on top of the game. Here, we combine the insights of four leading industry experts on developments within the sector. 25th Jun 2017 MagWorld
  • Reuters Digital News Report 2017 highlights lessons for publishers across multiple markets Growth in social media for news discovery is flattening out, ad-blocking on desktop has stalled, brand recall on social is low, voice-activated digital assistants are emerging as news platforms in some countries and regions. If the Reuters Institute Digital News Report 2017 makes one thing clear, it is that the digital revolution is full of contradictions and exceptions, for the simple reason that countries and regions across the globe started this revolution at different times and places and aren’t progressing at the same pace. 22nd Jun 2017 Insight News
  • Millennials no more: The Week Junior and AwesomenessTV on engaging younger audiences While the industry continues its pursuit of ‘millennials’, the generation of media consumers coming up behind them is still to a large extent being overlooked. Here, Kerin O’Connor from The Week Junior, and Kelly Day from AwesomenessTV, give us their take on how publishers can better understand even younger audiences.  28th Jun 2017 MagWorld
Go to Full Site