return Home

“‘Glocalisation' will play more important role in our media lives” says FIPP Rising Star Nikita Poljakov

For the last five years, Nikita Poljakov has been describing the business environment through articles in Hospodářské noviny daily. At the same time, he has been deepening his academic knowledge at London’s universities, where he learned to understand the economic and political values, which shape our societies. As a FIPP Rising Stars in Media Finalist from 2016, we asked Nikita about his views of the industry and what it means to him to make it to the Top 30 List.

What excites you about working in the magazine media industry right now?

It's the rapid change that all the media outlets are part of. The old is leaving, the new is approaching. But which way is it heading? Nobody knows. Being part of such transition is enormously intriguing and valuable for me.   

What is your vision/view on the future of the industry?

I would say the digital will prevail over the print. However, the print will not die (as many 'visionaries' suggest). Print will stay here to generate 'meaning', which digital lacks as it escalates our fears and rage through headlines and pictures. Currently, we are entering the phase, in which is very difficult to distinguish between information, opinion and entertainment. Print has a clear divide of these 'sub genres'.  

What exciting changes do you think we will see happen/should happen in the near future?

I think (and I hope to be honest) that the digital will largely become a paid content. I also think that social media and 'glocalisation' will play more important role in our media lives. And lastly, I think that readers will start to seek added-value information with more precision and they will be willing to pay for such information.

What you think of the Rising Star in Media initiative?

It is always good to think about the future generation of people, no matter the segment. After all, we will be those who will take-over when the older generations will retire. The future is in our hands!

What has it meant to make FIPP’s Rising Star in Media 2016 list?

I feel positively surprised and humbled at the same time. It is very fulfilling to know that your work is appreciated by the wider audience. It gives me more responsibility for future projects.

FIPP created the Rising Stars in Media Awards in partnership with UPM and will be running it again in autumn 2017 alongside the FIPP World Congress. If you would like to be kept informed about next year’s process, contact Christine Huntingford.

More like this

What do the FIPP Rising Stars in Media Winners think is in store for the media industry?

“Media owners need to collaborate to deliver user-centric solutions,” says FIPP Rising Star Finalist, Marcus Hall

Live experiences "part of the solution" for democratisation of content, says FIPP Rising Stars finalist Tine Presterud

  • Building the future of journalism: analyse, atomise, amplify, archive

    Content is a collection of data, an array of information and a bundle of details. As such content is flexible, it does not care on which platform it’s published or when it’s shared across social media and certainly content does not prefer one reader over the other.

    15th Mar 2017 Opinion
  • How to develop your chatbot strategy

    If you have Alexa, Amazon’s intelligent personal assistant, then you probably start your morning with a conversation with a chatbot. Because let’s admit it: chatbots are already everywhere. On the one hand, we love to hate them because they are, well, not human. On the other, we love to love them because they create an interactive and personalised experience. Brands have been quick to adopt this technology. Too many media companies lag behind experimenting in this field.

    16th Mar 2017 Insight News
  • Video strategies for a visual world - with AJ+ and AwesomenessTV Unsurprisingly, a hot topic for many of the speakers at this year’s Digital Innovators’ Summit is audience engagement via video. On day one of the conference, Alan Saura, audience development strategist at AJ+, focused his talk on how to maximise audience engagement using video and social media. Meanwhile, chief digital officer at AwesomenessTV, Kelly Day, explained how the company harnesses the unique attributes of Generation-Z (those aged between two and 21 at present) to create content that really speaks to this young but powerful audience. 20th Mar 2017 MagWorld
  • John Wilpers showcases top trends included in new FIPP Innovation World Report Messaging apps and chatbots are two of the main developments media should be paying a lot more attention to than is already the case, John Wilpers, Innovation Media Consulting senior US director and author of FIPP’s annual Innovation World Report, said at Digital Innovators’ Summit in Berlin today as he shared top media innovations from around the world. 20th Mar 2017 MagWorld
  • Platforms as mass media, magazine media as niche and ‘why you should not outsource your future’ Published content drives daily news consumption and engagement on platforms all over the world. They (platforms) have become the new mass media. Magazine media are now in the niche media business, according to Grzegorz (Greg) Piechota, research associate at Harvard Business School and 2016 Nieman Fellow, presenting at Digital Innovators’ Summit yesterday in Berlin. 21st Mar 2017 MagWorld


FIPP newsletters allow you to keep up with industry trends, research, training and events across the world



Get global coverage of your launches, company news and innovations


Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site