Wannacom Comunicacion has launched Alphr.es - a Spanish version of Dennis Publishing’s technology site Alphr.com - as a result of a licensing agreement.
The content the new site will be provided from the parent website Alphr.com in the UK and translated into Spanish, with 30 per cent of the content being locally sourced by Wannacom.
Paul Hood, head of digital, Dennis Technology Division, said: “Alphr.com has grown significantly in the last year in the UK market, establishing itself as a distinct, interesting and authoritative voice in technology. The launch in Spain is part of our strategy to expand the organic reach of the brand to new markets. We’re delighted to be working with Wannacom Comunicacion on Alphr.es and will be looking to launch in other territories in coming months."
Pablo Bueno Borja, director of Wannacom said: "We’re very excited about launching Alphr.es. Alphr is a beautifully designed site with excellent content, and we’re confident it will be very well received in Spain. Our aim is to become the go to brand for all Spanish tech enthusiasts: useful for the users, the place where brands want to have their products showcased, and the guide for decision makers."
Carlotta Serantoni, senior licensing manager at Dennis Publishing said: “Everything in life now depends on technology, whether it’s work, health or everyday life. Before Alphr.es, there were no technology websites in Spain or LATAM countries dedicated to helping consumers pick the right devices for them. We are delighted to have reached an agreement with Pablo and his team and we consider Alphr.es to be the perfect site to help the Spanish market make sure they are well informed on everything in the world of tech.”
Dennis Publishing is a member of FIPP.
More like this
How Dennis Publishing created a new tech media brand
Turbulences Presse to launch Dennis Publishing's Cyclist in France
Dennis Publishing's Cyclist wins International Consumer Media Brand of the Year at UK awards
How Aller Media Finland unlocked the value of data-for-profit
In less than three years, Aller Media Finland has become the leading company in Finland to harvest consumer data as an income asset. Sami Lahtinen, director, data and digital solutions, and Sini Kervinen, head of business operations, data and digital solutions, explain how the establishment of the Aller Refinery data unit managed to place data at the heart of their business’s growth.
19th Jun 2017
How Marie Claire is embracing a more diverse range of voices
Focusing on social and political issues, giving readers current events news in context may sound more like a news magazine than a Marie Claire, but women’s magazines have been producing this kind of content since creation, according to Kate Lewis, Hearst Digital Media’s SVP/editorial director in the US. There is good reason why it is now more noticeable...
21st Jun 2017
Nine steps to rapidly transform your legacy teams
No amount of tinkering at reorganisation will work. Tinkering has failed. New business models and new editorial models require new thinking, new roles, new workflows, and new organisational structures, writes INNOVATION Media Consulting senior director John Wilpers.
19th Jun 2017
Reuters Digital News Report 2017 highlights lessons for publishers across multiple markets
Growth in social media for news discovery is flattening out, ad-blocking on desktop has stalled, brand recall on social is low, voice-activated digital assistants are emerging as news platforms in some countries and regions. If the Reuters Institute Digital News Report 2017 makes one thing clear, it is that the digital revolution is full of contradictions and exceptions, for the simple reason that countries and regions across the globe started this revolution at different times and places and aren’t progressing at the same pace.
22nd Jun 2017
Four industry experts share insights on innovating live events
Live events are a rapidly growing revenue source for publishers, but as the field becomes ever more competitive event organisers need to be nimble, creative and innovative to remain on top of the game. Here, we combine the insights of four leading industry experts on developments within the sector.
25th Jun 2017