Time Inc. has launched Time Health, a new multimedia brand that builds on Time Inc.’s health and wellness journalism, practical information and advice.
Time Health features health information, condition-specific food recipes and healthy lifestyle management strategies. It draws on the full portfolio of Time Inc.’s brands, including Time, Health, Fortune, Cooking Light, Real Simple, My Recipes, Southern Living and People.
“Time Inc. is a trusted voice of the human story, and there is no human experience more personal than your health and the health of those you care about,” said Alan Murray, Time Inc. chief content officer. “Time Health will allow us to leverage the full scale of Time Inc. to provide authoritative coverage of this critical area to all our audiences. We are delighted to have the American Heart Association as an advertiser for this initiative.”
Time Health will introduce products and partnerships that are expected to allow patients, caregivers and health-minded consumers to expand their health knowledge through video content, including virtual reality and personalised user experiences, and data insights.
Time Inc. is a member of FIPP.
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