Quantcast
return Home

Time Inc. launches Time Health

Time Inc. has launched Time Health, a new multimedia brand that builds on Time Inc.’s health and wellness journalism, practical information and advice.

Time Health features health information, condition-specific food recipes and healthy lifestyle management strategies. It draws on the full portfolio of Time Inc.’s brands, including Time, Health, Fortune, Cooking Light, Real Simple, My Recipes, Southern Living and People.

Time Health ()

“Time Inc. is a trusted voice of the human story, and there is no human experience more personal than your health and the health of those you care about,” said Alan Murray, Time Inc. chief content officer. “Time Health will allow us to leverage the full scale of Time Inc. to provide authoritative coverage of this critical area to all our audiences. We are delighted to have the American Heart Association as an advertiser for this initiative.”

Time Health will introduce products and partnerships that are expected to allow patients, caregivers and health-minded consumers to expand their health knowledge through video content, including virtual reality and personalised user experiences, and data insights.

Time Inc. is a member of FIPP.

More like this

Time Inc. joins top ten on comScore monthly multi-platform audience report

Time Inc. UK brands continue to expand reach

Time Inc. reports financial results for Q4 and year ending 31 Dec 2016

  • Building the future of journalism: analyse, atomise, amplify, archive

    Content is a collection of data, an array of information and a bundle of details. As such content is flexible, it does not care on which platform it’s published or when it’s shared across social media and certainly content does not prefer one reader over the other.

    15th Mar 2017 Opinion
  • How to develop your chatbot strategy

    If you have Alexa, Amazon’s intelligent personal assistant, then you probably start your morning with a conversation with a chatbot. Because let’s admit it: chatbots are already everywhere. On the one hand, we love to hate them because they are, well, not human. On the other, we love to love them because they create an interactive and personalised experience. Brands have been quick to adopt this technology. Too many media companies lag behind experimenting in this field.

    16th Mar 2017 Insight News
  • Video strategies for a visual world - with AJ+ and AwesomenessTV Unsurprisingly, a hot topic for many of the speakers at this year’s Digital Innovators’ Summit is audience engagement via video. On day one of the conference, Alan Saura, audience development strategist at AJ+, focused his talk on how to maximise audience engagement using video and social media. Meanwhile, chief digital officer at AwesomenessTV, Kelly Day, explained how the company harnesses the unique attributes of Generation-Z (those aged between two and 21 at present) to create content that really speaks to this young but powerful audience. 20th Mar 2017 MagWorld
  • John Wilpers showcases top trends included in new FIPP Innovation World Report Messaging apps and chatbots are two of the main developments media should be paying a lot more attention to than is already the case, John Wilpers, Innovation Media Consulting senior US director and author of FIPP’s annual Innovation World Report, said at Digital Innovators’ Summit in Berlin today as he shared top media innovations from around the world. 20th Mar 2017 MagWorld
  • Platforms as mass media, magazine media as niche and ‘why you should not outsource your future’ Published content drives daily news consumption and engagement on platforms all over the world. They (platforms) have become the new mass media. Magazine media are now in the niche media business, according to Grzegorz (Greg) Piechota, research associate at Harvard Business School and 2016 Nieman Fellow, presenting at Digital Innovators’ Summit yesterday in Berlin. 21st Mar 2017 MagWorld

In this article

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE

Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site