Egmont Publishing announced the latest issue of its new Showcase magazine series, featuring popular boys brand Yo-Kai Watch.
Yo-Kai Watch is a Nintendo 3DS game as well as a hit animé franchise. The magazine is for boys aged 6 – 9 years and is published on February 8th, priced at £3.99 (approx US$5.00).
The magazine features puzzles, stories, jokes and facts, plus there’s a double-sided mask to cut out and keep. The issue also comes with stickers and a wearable Watch shaped disc shooter.
Egmont is a FIPP member.
Country Living takes readers on a road trip with pioneering front cover
Hearst’s Country Living magazine has created an extraordinary front cover for their June 2017 issue, with a special wheel cover. The cover features a road scene illustrated by British illustrator Holly Wales and a die-cut steering wheel which opens up to give readers a sneak peek at the issue and its contents.
14th Jun 2017
How Aller Media Finland unlocked the value of data-for-profit
In less than three years, Aller Media Finland has become the leading company in Finland to harvest consumer data as an income asset. Sami Lahtinen, director, data and digital solutions, and Sini Kervinen, head of business operations, data and digital solutions, explain how the establishment of the Aller Refinery data unit managed to place data at the heart of their business’s growth.
19th Jun 2017
How Marie Claire is embracing a more diverse range of voices
Focusing on social and political issues, giving readers current events news in context may sound more like a news magazine than a Marie Claire, but women’s magazines have been producing this kind of content since creation, according to Kate Lewis, Hearst Digital Media’s SVP/editorial director in the US. There is good reason why it is now more noticeable...
21st Jun 2017
Nine steps to rapidly transform your legacy teams
No amount of tinkering at reorganisation will work. Tinkering has failed. New business models and new editorial models require new thinking, new roles, new workflows, and new organisational structures, writes INNOVATION Media Consulting senior director John Wilpers.
19th Jun 2017
How Southern Living is going about brand extensions, from community to retail and more
Time Inc.’s Southern Living celebrates life in the Southern US, covering the best in food, home, garden and travel. It has a variety of print, digital, mobile, and product licensing and events. Here we take a look at how Southern Living goes about extending the brand.
13th Jun 2017