Having launched in the 1950’s, the Play-Doh brand is renowned for building children’s imagination and helping develop their hand-to-eye co-ordination.
Showcase: Play-Doh magazine is for boys and girls aged 3 – 6 and is published on 7 December, priced at £3.99 (4.62).
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Our most read story of the past week: Meredith, publisher of brands such as Better Homes & Gardens, Eating Well, Parents and Family Circle, achieved an interesting milestone recently. The company reached an inflection point where its digital advertising growth outpaced print advertising declines, according to Jon Werther, president of Meredith’s National Media Group.13th Feb 2017 MagWorld
Harvard Business Review’s print magazine recently underwent a redesign… But, as Josh Macht, EVP and group publisher for the Harvard Business Review Group, explains, the design changes are part of a much bigger shift in strategy, which involves a much bigger multi-platform ‘experience’ overall – gearing up HBR not only to take advantages of opportunities today, but also readying it for the opportunities of tomorrow.21st Feb 2017 MagWorld
Hearst is investing resources into its new Autos division and expanding its automotive brands, building off the success of the last several months. This build up involves editorial expansion as well as a functional expansion, according to division president Nick Matarazzo.17th Feb 2017 MagWorld
Putting more emphasis on consumers’ behavioural shifts and not only thinking of the technological shifts is fundamental for publishers to survive another period of what will be “tumultuous change”.19th Feb 2017 MagWorld
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