Do you know the difference between VR, AR and 360º video? How about the equipment you'll need? Here's everything you need to start, including inspiration.
FIPP's guide to get into the VR and 360º videos features case studies from the likes of The New York Times, National Geographic and Oculus. You'll also find some budget guidance, hot to measure success and a list of resources to help you kick off.
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John Wilpers showcases top trends included in new FIPP Innovation World Report
Messaging apps and chatbots are two of the main developments media should be paying a lot more attention to than is already the case, John Wilpers, Innovation Media Consulting senior US director and author of FIPP’s annual Innovation World Report, said at Digital Innovators’ Summit in Berlin today as he shared top media innovations from around the world.
20th Mar 2017
How to develop your chatbot strategy
If you have Alexa, Amazon’s intelligent personal assistant, then you probably start your morning with a conversation with a chatbot. Because let’s admit it: chatbots are already everywhere. On the one hand, we love to hate them because they are, well, not human. On the other, we love to love them because they create an interactive and personalised experience. Brands have been quick to adopt this technology. Too many media companies lag behind experimenting in this field.
16th Mar 2017
Video strategies for a visual world - with AJ+ and AwesomenessTV
Unsurprisingly, a hot topic for many of the speakers at this year’s Digital Innovators’ Summit is audience engagement via video. On day one of the conference, Alan Saura, audience development strategist at AJ+, focused his talk on how to maximise audience engagement using video and social media. Meanwhile, chief digital officer at AwesomenessTV, Kelly Day, explained how the company harnesses the unique attributes of Generation-Z (those aged between two and 21 at present) to create content that really speaks to this young but powerful audience.
20th Mar 2017
Monetising content - from distribution to subscription
Diversifying revenue streams is naturally on top of the to do list of the execs of most publishers. It is a topic that was widely covered at DIS 2017 with a number of speakers addressing the issue of monetisation from a number of differing perspectives on Day 1 and Day 2.
21st Mar 2017
Platforms as mass media, magazine media as niche and ‘why you should not outsource your future’
Published content drives daily news consumption and engagement on platforms all over the world. They (platforms) have become the new mass media. Magazine media are now in the niche media business, according to Grzegorz (Greg) Piechota, research associate at Harvard Business School and 2016 Nieman Fellow, presenting at Digital Innovators’ Summit yesterday in Berlin.
21st Mar 2017