The magazine media industry is undergoing transformational change. Innovative publishers are rolling out digital strategies that leverage modern subscription capabilities and analytics to create successful new digital products. The overriding goal is to retain current print subscribers, reach a new generation of mobile consumers, and grow predictable, recurring revenue streams.
To remain competitive, magazine media companies require advanced subscription capabilities that provide a frictionless customer experience. To gain insight, view the on-demand webinar Seven Monetisation Habits of Successful Magazine Companies. In this session, Kris Nagel, industry monetisation expert and CEO of Vindicia, and Barry Fleming, VP digital director, MPA – The Association of Magazine Media, discuss the rapidly changing digital content monetisation landscape.
Kris and Barry review the enterprise-class innovations happening within consumer-facing subscription billing services, and give real-world examples from leading media brands such as Media Prima and Next Issue Media’s Texture service. This actionable session focuses on winning strategies and best practices such as:
- Deploying agile subscription billing business models that respond to consumer demand
- Leveraging subscriber analytics and big data for improved decision making
- Maximising recurring revenue through flexible pricing, packaging, promotions, and loyalty programs
- Leveraging strategic billing practices to maximise subscriber lifetime value
- Implementing frictionless payment facilities to reduce subscriber churn
This webinar was produced by Vindicia, a FIPP member.
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