Quantcast
return Home

New Reuters report: Beyond the article – frontiers of editorial and commercial innovation

Reuters report Beyond the Article ()

A new Reuters Institute report looks at how news organisations are creating innovative editorial formats and seeking commercial opportunities ‘beyond the article’. 

The report and analysis are based primarily on case studies discussed in interviews conducted between December 2016 and January 2017 with startup founders, senior editorial leaders, technology directors and commercial executives at news organisations.

The study focused on the United States, the United Kingdom, Finland, Spain, Turkey, and the Philippines. 

Key findings in the report, authored by Kevin Anderson for the Reuters Institute for Journalism at Oxford University, include:

  • All of the cases involve some form of distributed content, either the well-known process of spreading content through social networks or increasingly via messaging platforms, apps, and emerging virtual reality stores.

  • The news organisations are moving beyond using distributed strategies simply to achieve scale. The editorial priorities included trying to build a more direct relationship with their audience, trying to increase engagement, or trying to reach a specific audience – in the case of Helsingin Sanomat a youth audience.

  • Display advertising is playing less of a role in monetising these distributed audiences. The news organisations in this report are utilising a number of commercial strategies for these projects including sponsored content, native advertising, commercial partnerships, and the sale of services.

  • While the virtual reality projects involved a great deal of resources – the resources only available to news organisations with a global reach such as the Guardian or the New York Times – most of the projects do not. One of the case studies, 140journos, has a full-time staff of only 10.

And the case studies show how news organisations have developed product management processes not only to increase the pace of innovation but also to try to increase the chance of commercial success.

Download the report here.

More like this

FIPP Insight report: How to get into VR and 360º videos

New Innovation Report: Why you need to think about 'precision content'

FIPP Insight report: The oft maligned “comment section” – time for a rethink?

  • What to expect as Hearst Magazines' new Airbnbmag hits the streets Chief content officer Joanna Coles discusses the premiere edition of Airbnbmag, its celebration of global community and the future of travel. 22nd May 2017 MagWorld
  • Eight lessons from Cosmopolitan on publishing to Snapchat Discover One of the lessons for Cosmopolitan following the brand’s wildly successful launch on Snapchat Discover just short of 2.5 years ago was that “you have to dig beyond analytics to find out what [users] are saying about your editions and what they really care about”. 22nd May 2017 MagWorld
  • Inside The Business of Fashion In the space of only a decade, The Business of Fashion has grown from a blog to multi-channel business servicing a global professional community in the millions through a website, newsletters, social media, print magazine and membership programme, with clear, diversified revenue model and each stream contributing meaningfully to the overall top line. 23rd May 2017 MagWorld
  • GroupM report highlights factors impacting the publishing industry We may have reached peak anxiety in many corners of the media world. Despite their best efforts, a number of publishers are failing to accelerate their digital revenues fast enough to offset the cost of legacy operations and falling advertiser demand. 17th May 2017 MagWorld
  • How a 2015 FIPP Rising Stars award winner continues to make her mark Since 2015 when she was one of FIPP and UPM’s three first ever Rising Stars in Global Media winners, Francesca Wilson’s career has followed a rapid upward trajectory. Here she shares what she’s doing now, advice for others making their mark on media, and why Rising Stars is an opportunity for her peers (and top bosses to recognise the work of valuable employees). 19th May 2017 Rising Stars
Go to Full Site