Instagram, which is owned by Facebook, is quickly gaining popularity among marketers and could snatch up Twitter’s place as the second most relevant social advertising channel. Given the network’s steady rise in popularity you might expect that number to grow a lot in the future.
Download the chart here.
What is the state of measuring native advertising today? How do we work with quality measures? Will a ‘God Metric’ ever be a possibility?17th Mar 2017 Insight News
Content is a collection of data, an array of information and a bundle of details. As such content is flexible, it does not care on which platform it’s published or when it’s shared across social media and certainly content does not prefer one reader over the other.15th Mar 2017 Opinion
If you have Alexa, Amazon’s intelligent personal assistant, then you probably start your morning with a conversation with a chatbot. Because let’s admit it: chatbots are already everywhere. On the one hand, we love to hate them because they are, well, not human. On the other, we love to love them because they create an interactive and personalised experience. Brands have been quick to adopt this technology. Too many media companies lag behind experimenting in this field.16th Mar 2017 Insight News
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next