Influencer marketing has established itself as an alternative means of indirect brand promotion.
Asking influencers to promote your wares has its obvious advantages. It’s a more subtle means of manipulating potential customers to part with their money.
According to data published in a report by Brandchannel, influencer marketing should have the overall brand advocacy at its foremost goal. 94 per cent of respondents named this as the top goal of influencer marketing. Second most important goal is the expansion of general brand awareness.
What is the state of measuring native advertising today? How do we work with quality measures? Will a ‘God Metric’ ever be a possibility?17th Mar 2017 Insight News
Content is a collection of data, an array of information and a bundle of details. As such content is flexible, it does not care on which platform it’s published or when it’s shared across social media and certainly content does not prefer one reader over the other.15th Mar 2017 Opinion
If you have Alexa, Amazon’s intelligent personal assistant, then you probably start your morning with a conversation with a chatbot. Because let’s admit it: chatbots are already everywhere. On the one hand, we love to hate them because they are, well, not human. On the other, we love to love them because they create an interactive and personalised experience. Brands have been quick to adopt this technology. Too many media companies lag behind experimenting in this field.16th Mar 2017 Insight News
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