Social media is developing into one of the most important advertising channels on the web. According to the latest report by the Search Engine Marketing Professional Organization (SEMPO), search ads still dominate online, but social media is the fastest growing segment.
The 500 marketing professionals asked for the survey have pretty clear preferences when choosing specific platforms to use for either reaching individual consumers or targeting other businesses on social media.
The data shows that the marketers prefer LinkedIn and Twitter when trying to reach businesses through paid social media ads. On the other hand, the somewhat more quirky platforms, like Instagram and Facebook, are said to be the best choice to get the message across to the individual consumer.
See more about the research here and here.
Download the chart.
More like this
Chart of the week: Where Instagram's stationary users hail from
Chart of the week: What is the best indicator for successful content?
Chart of the week: What are the top 10 goals of influencer marketing?
Chart of the week: How often you should perform an SEO audit
Chart of the week: Google is top dog in digital advertising
Chart of the week: Views on 'fake news'
How The Times drives habitual digital use with an editions-based approach
It’s just over a year since British newspaper The Times abandoned the online breaking news cycle and reverted to three digital deadline-driven editions a day. At the time, industry insiders frowned on the move but now the Murdoch-owned paper is claiming wholesale success. We ask why the ‘editions approach’ to digital publishing seems to be working for The Times and how this could apply to others?
26th Apr 2017
Mobile is the status quo; voice will be the point of interaction
Publishers should stop talking about “mobile or mobile first”, says Oliver von Wersch, digital consultant for G+J in Germany, because today everything starts with mobile. Moreover, the next big transformation – voice user interfaces – is already on its way… and is “a big one” for publishers to focus on.
27th Apr 2017
Bauer Media’s Empire magazine produces limited edition virtual reality issue
Bauer Media’s Empire will publish a VR issue to coincide with the launch of the Alien: Covenant film.
25th Apr 2017
Bo Sacks: the man behind ‘Heard on the Web’
For some, Bo Sacks is their guru, consulting on how to affect change in their newsroom. For others, Bo Sacks speaking out may leave them hot under the collar. And for many in the industry, Bo Sacks is an old friend, his newsletter a welcome sight in their inbox every day.
28th Apr 2017
How Jeff Bezos’ insistence on experimentation became part of The Washington Post's regeneration
When Amazon CEO Jeff Bezos bought The Washington Post for US$250 million late in 2013 he challenged the staff of the declining legacy newspaper to push the envelope in terms of experimentation with digital storytelling. What followed was not only remarkable growth but also “the opportunity to invest heavily in staff and technology”.
28th Apr 2017