Quantcast
return Home

Chart of the week: Instagram stories blows past Snapchat

Facebook‘s copycat approach to competing with Snapchat appears to be working.

The company introduced several Snapchat-like features to its social platforms in the past year, hoping to beat Snap at its own game. And while “Messenger Day” and WhatsApp’s new “Status” feature, both heavily inspired by Snapchat Stories, have been received with skepticism so far, “Instagram Stories” is threatening to become a real problem for Snap.

According to a recent blog post by Instagram, the platform’s stories feature has passed 200 million daily active users just nine months into its existence. While we have yet to find out how many users Snapchat added since December when 161 million people used the app on a daily basis, it is highly unlikely that Snapchat’s user base will be anywhere near 200 million.

In the weeks leading up to Snap’s IPO in early March, many potential investors were alarmed by the fact that Snapchats quarter-over-quarter user growth slowed down significantly in the third and fourth quarter of 2016 – the same time that Instagram rolled out Instagram Stories. If Facebook continues to relentlessly copy Snapchat’s most beloved features, it’s hard to imagine the latter winning against the social media Goliath that is Facebook.

Download the chart here.

Chart of the week 2 May ()

Source: Statista

  • What to expect as Hearst Magazines' new Airbnbmag hits the streets Chief content officer Joanna Coles discusses the premiere edition of Airbnbmag, its celebration of global community and the future of travel. 22nd May 2017 MagWorld
  • Eight lessons from Cosmopolitan on publishing to Snapchat Discover One of the lessons for Cosmopolitan following the brand’s wildly successful launch on Snapchat Discover just short of 2.5 years ago was that “you have to dig beyond analytics to find out what [users] are saying about your editions and what they really care about”. 22nd May 2017 MagWorld
  • Inside The Business of Fashion In the space of only a decade, The Business of Fashion has grown from a blog to multi-channel business servicing a global professional community in the millions through a website, newsletters, social media, print magazine and membership programme, with clear, diversified revenue model and each stream contributing meaningfully to the overall top line. 23rd May 2017 MagWorld
  • The Immediate Media Co story: from starting up to being acquired by Burda Earlier this month at the PPA Festival, Barry Mcllheney of the UK Publishers Association sat down with Immediate Media Co’s CEO, Tom Bureau, who talked about the journey from starting Immediate to being acquired by German-based publisher, Hubert Burda.  24th May 2017 MagWorld
  • Transitioning to digital when print still pays the bills For most publishers, transitioning from print to digital is the essential change. But when print magazines remain the most profitable part of your business, it can be important to balance evolution rationally in order not to lose the print cash cow. Here, we talk to Danish company, Bonnier Publications, about walking that very path. 25th May 2017 MagWorld
Go to Full Site