Trump never sent his plane to bail out the soldiers in 1991, after they had returned home from the first Gulf War. However 49 percent of respondents asked in December 2016 by Ipsos thought this was probably very accurate.
Another fake story originated on the satirical website WTOE 5 News in July 2016. The headline read: “Pope Francis shocks world, endorses Donald Trump for President, releases statement.” This, of course, wasn’t true either. Still, 28 percent of the 3,015 respondents thought this very likely might have been the case.
While many people state that they’d be able to spot a fake in the news, actually it seems to be harder than many think.
What is the state of measuring native advertising today? How do we work with quality measures? Will a ‘God Metric’ ever be a possibility?17th Mar 2017 Insight News
Content is a collection of data, an array of information and a bundle of details. As such content is flexible, it does not care on which platform it’s published or when it’s shared across social media and certainly content does not prefer one reader over the other.15th Mar 2017 Opinion
If you have Alexa, Amazon’s intelligent personal assistant, then you probably start your morning with a conversation with a chatbot. Because let’s admit it: chatbots are already everywhere. On the one hand, we love to hate them because they are, well, not human. On the other, we love to love them because they create an interactive and personalised experience. Brands have been quick to adopt this technology. Too many media companies lag behind experimenting in this field.16th Mar 2017 Insight News
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next