Quantcast
return Home

Chart of the week: Brands need to cool it with the emojis

Being perceived as young and dynamic probably still is one of the most sought after brand images. One of the ways in which brands and businesses seek to appear up to date is by using so-called emojis, either in advertising or in their general communications.

However, according to research by YouGov, almost 60 percent of respondents between 18 and 34 years of age, also referred to as millennials, would advise businesses to tone down the use of emojis. Especially the young have precision radars that start going off, whenever somebody is trying to fake it by sucking up to their informal ways of communicating.

Then again, in the age bracket from 50 to 65 years even slightly more people feel the same way. Here it could be the cases, that they just think it’s silly using those funny faces and icons. The take-away lesson probably amounts to this: communicate in a way that corresponds with your overall brand image and don’t try to appear fresh by using smiley faces.

By the way: Does anybody actually remember where the smiley face originated, from which all modern day emojis are derived? (Simple icon with a complicated heritage)

Chart of the week emojis ()

Download the chart here.

Source: Statista

More like this

Five charts that explain the power of mobile native video

Chart of the week: Content is king when it comes to SEO

Chart of the week: Search and social squeeze publishers out of referral game

Video

Visit our Youtube channel

FIND OUT MORE

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE

Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site