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23 experts share their insights about native advertising in 2017

In a new ebook published by Native Advertising Institute (a FIPP member) 23 experts take a look into the future of native advertising. The e-book covers all areas connected to native advertising such as content production, mobile, video, tech platforms, social media and more.

Experts include, among others:

  • Stephanie Losee, head of content, Visa
  • Chad Pollitt, co-founder and VP, Relevance
  • Rebecca Lieb, leading industry analyst, advisor and author
  • Melanie Deziel, branded content consultant and speaker, founder of The Overlap League

Download the e-book on the NAI website, here.

23 Native Ad Predictions 2017 ()

Native Advertising at the 41st FIPP World Congress in London

Jesper Laursen, founder and CEO of Native Advertising Institute, will be one of the speakers at the 41st FIPP World Congress, taking place in London from 9-11 October 2017. Find out more at fippcongress2017.com and register early to save on final delegate rates.

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  • How Meredith fuels its revenue growth across channels Meredith, publisher of brands such as Better Homes & Gardens, Eating Well, Parents and Family Circle, achieved an interesting milestone recently. The company reached an inflection point where its digital advertising growth outpaced print advertising declines, according to Jon Werther, president of Meredith’s National Media Group. 13th Feb 2017 MagWorld
  • How Harvard Business Review is embracing the future
    Harvard Business Review’s print magazine recently underwent a redesign… But, as Josh Macht, EVP and group publisher for the Harvard Business Review Group, explains, the design changes are part of a much bigger shift in strategy, which involves a much bigger multi-platform ‘experience’ overall – gearing up HBR not only to take advantages of opportunities today, but also readying it for the opportunities of tomorrow.
    21st Feb 2017 MagWorld
  • Hearst Autos broadens audience, invests in mobile and editorial for 2017
    Hearst is investing resources into its new Autos division and expanding its automotive brands, building off the success of the last several months. This build up involves editorial expansion as well as a functional expansion, according to division president Nick Matarazzo. 
    17th Feb 2017 MagWorld
  • The New York Times News Service: from WWI ‘war wire’ to rich, multi-media content today Started during World War I, The New York Times News Service and Syndicate today offers partners rich multi-media content across a range of verticals and in several languages from not only The New York Times but also other premium content sources such as Harvard Business Review, National Geographic, Slate, The Economist, Meredith and more. 13th Feb 2017 MagWorld
  • [Long read] How prepared are you for another fundamental shift in how your audiences behave?
    Putting more emphasis on consumers’ behavioural shifts and not only thinking of the technological shifts is fundamental for publishers to survive another period of what will be “tumultuous change”. 
    19th Feb 2017 MagWorld
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