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Condé Nast Britain's Wired and Ars Technica combine their marketing power to create Wired Media Group

Conde Nast ()

Wired UK and Ars Technica UK are combining their marketing power with the creation of a single commercial team to be known as the Wired Media Group, it was announced today by Nicholas Coleridge, managing director and Albert Read, deputy managing director of Condé Nast Britain. This new division will be under the leadership of Group Commercial Director Nick Sargent.

“This cooperative will consolidate Condé Nast’s authority within the tech space, and the combined power of the two brands will ensure we offer our advertising partners even more options,” commented Coleridge.

Ken Fisher, founder and editor-in-fhief of Ars Technica, remarked “This cooperative venture in the UK will also reap massive benefits for the editorial teams of both Wired UK and Ars Technica UK, as it has done in the United States. Working together, we can ideate larger, more impactful, but crucially more authentic editorial programs that align perfectly with the cutting edge businesses of our clients. This effectively makes the Wired Media Group the go-to solution for reach into both consumer technology and the IT markets in the UK.”

“We’ve seen the way in which this approach in the States has created new opportunities for our advertisers, and look forward to mirroring the success here in the UK,” added Sargent.

This consolidation will take place with immediate effect. Ciara Byrne, the current commercial director of Ars Technica UK, is taking up the new position of director strategic projects with the digital division of Condé Nast International. She will be reporting to Wolfgang Blau, chief digital officer of Condé Nast International.

Within the Wired Media Group, the editorial teams of Wired and the digital-only Ars Technica UK site will remain independent of each other, under the direction of Greg Williams, editor of Wired and senior editor of Ars Technica UK, Sebastian Anthony.

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