Wired UK and Ars Technica UK are combining their marketing power with the creation of a single commercial team to be known as the Wired Media Group, it was announced today by Nicholas Coleridge, managing director and Albert Read, deputy managing director of Condé Nast Britain. This new division will be under the leadership of Group Commercial Director Nick Sargent.
“This cooperative will consolidate Condé Nast’s authority within the tech space, and the combined power of the two brands will ensure we offer our advertising partners even more options,” commented Coleridge.
Ken Fisher, founder and editor-in-fhief of Ars Technica, remarked “This cooperative venture in the UK will also reap massive benefits for the editorial teams of both Wired UK and Ars Technica UK, as it has done in the United States. Working together, we can ideate larger, more impactful, but crucially more authentic editorial programs that align perfectly with the cutting edge businesses of our clients. This effectively makes the Wired Media Group the go-to solution for reach into both consumer technology and the IT markets in the UK.”
“We’ve seen the way in which this approach in the States has created new opportunities for our advertisers, and look forward to mirroring the success here in the UK,” added Sargent.
This consolidation will take place with immediate effect. Ciara Byrne, the current commercial director of Ars Technica UK, is taking up the new position of director strategic projects with the digital division of Condé Nast International. She will be reporting to Wolfgang Blau, chief digital officer of Condé Nast International.
Within the Wired Media Group, the editorial teams of Wired and the digital-only Ars Technica UK site will remain independent of each other, under the direction of Greg Williams, editor of Wired and senior editor of Ars Technica UK, Sebastian Anthony.
More like this
Wolfgang Blau named president of Condé Nast International
Condé Nast launches Healthyish, a new brand from Bon Appétit
Former Condé Nast exec turned VR pioneer sounds a wake-up call for publishers
What to expect as Hearst Magazines' new Airbnbmag hits the streets
Chief content officer Joanna Coles discusses the premiere edition of Airbnbmag, its celebration of global community and the future of travel.
22nd May 2017
Eight lessons from Cosmopolitan on publishing to Snapchat Discover
One of the lessons for Cosmopolitan following the brand’s wildly successful launch on Snapchat Discover just short of 2.5 years ago was that “you have to dig beyond analytics to find out what [users] are saying about your editions and what they really care about”.
22nd May 2017
Inside The Business of Fashion
In the space of only a decade, The Business of Fashion has grown from a blog to multi-channel business servicing a global professional community in the millions through a website, newsletters, social media, print magazine and membership programme, with clear, diversified revenue model and each stream contributing meaningfully to the overall top line.
23rd May 2017
GroupM report highlights factors impacting the publishing industry
We may have reached peak anxiety in many corners of the media world. Despite their best efforts, a number of publishers are failing to accelerate their digital revenues fast enough to offset the cost of legacy operations and falling advertiser demand.
17th May 2017
How a 2015 FIPP Rising Stars award winner continues to make her mark
Since 2015 when she was one of FIPP and UPM’s three first ever Rising Stars in Global Media winners, Francesca Wilson’s career has followed a rapid upward trajectory. Here she shares what she’s doing now, advice for others making their mark on media, and why Rising Stars is an opportunity for her peers (and top bosses to recognise the work of valuable employees).
19th May 2017