Time Inc UK has announced big plans to help grow its business in a changing market. A key part is consolidation, with digital operations, encompassing strategy, brand, product and audience development coming under digital director, Neil Robinson. As a result of this change he assumes responsibility for the majority of Time Inc. UK’s brand websites. This centralisation of digital will allow greater focus and be a strong platform for growth, according to the company.
Sam Finlay will retain responsibility for digital advertising revenues under his remit as chief revenue officer.
Andrea Davies, group strategy director and group managing director, will take responsibility for further advancing Time Inc. UK’s already buoyant organic investment and acquisition pipeline.
Marcus Rich, CEO, said: “These changes will enable us to develop as a modern media company with digital at its heart. We will be able to create great digital content delivered on the best digital infrastructure.
“We have already made key acquisitions such as ICHF, UKCE and Collective, and have built strong strategic partnerships, such as the one we have with Ocado with Fabled by Marie Claire. With these changes we will be able to speed up our growth and move into new areas."
A further important change is that Time Inc. UK will be relocating some staff to newly refurbished premises at 161 Marsh Wall, south of the Canary Wharf estate. The move will mean that the majority of Time Inc. UK staff will be spread across four key locations: 161 Marsh Wall and 5 Churchill Place in Canary Wharf, Pinehurst II in Farnborough, Hampshire and the Blue Fin Building, SE1, which will remain its registered head office and home to its central advertising team.
Marcus adds: “Following the sale of the Blue Fin building last year, we have always intended to introduce a more modern and flexible approach to the way we work. It’s key to our being a modern media company and will provide the right environment to maximise our creativity. It also meets the needs of our people – in a recent survey, almost 70 per cent expressed a wish to be able to work in a more flexible way. All of our key office spaces have been tailored specifically for us based on what our teams said they needed, be that hot desking, video and TV production facilities or a soundstage for bands to perform on.
“We already have premium content and data-driven intelligence, delivered at a scale which sets us apart. Now we are adding a renewed focus on digital growth, exciting new businesses such as events and e-commerce, and a modern way of working, we are in great shape for the future.”
Time Inc. UK is a member of FIPP.
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