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Time Inc.'s Southern Living launches two new branded retail stores

Southern Living ()

Time Inc. announced the launch of two new Southern Living branded retail stores, located in Florida and Alabama, US. Each store will feature a selection of items from local Southern artists and producers, as well as Southern Living branded books and more.

The Southern Living brand opened its first retail store in November 2016. 

The stores have dedicated spaces for fashion, beauty, food, home décor and gardening. The branded stores will also host book signings and visits from artists, as well as uniquely Southern food samples and tea tastings. 

“As we continue to expand the Southern Living branded stores, we chose two distinctly Southern markets: Destin, Florida, and Huntsville, Alabama,” said Kristen Payne, VP Time Inc. Licensing. “We look forward to having visitors experience the brand’s iconic style firsthand in Florida and Alabama.”

The Southern Living brand partnered with Beyond Brands Group, LLC, to open the stores. The Destin, FL, store is located in Destin Commons, and the Huntsville, AL, store is located in Bridge Street Town Centre.

Time Inc. is a member of FIPP.

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