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Rodale partners with outbrain to dial up traffic

Rodale has entered into a multi-year partnership with Outbrain, one of a handful of players that have emerged over the past few years promising to help media companies generate more web traffic.

Companies like Outbrain and rival Taboola are known for those ubiquitous “other stories you might like” galleries that appear near the bottom of many websites.

Source: WSJ Blogs

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