Men's Health's expansion into the food space is part of a larger licensing program in European markets, which also includes lines of vitamins in the UK and Portugal, fitness equipment in the UK, as well as a branded active body care line.
“We are thrilled to be expanding the Men’s Health product line in the UK with our new global partners at Kerry Foods and Fiddes Payne,” said Rob Novick, senior vice president, international, business development and partnerships at Rodale. “The Men’s Health brand is the largest, most trusted lifestyle brand in the world. Our new line of frozen meals and snacks provides men with the tools they need to continue leading healthy, successful and active lifestyles and makes it easy for them to navigate and shop for well-made, nutritious meal options.”
'We're delighted to be able to extend our food product lines within the UK grocery market. From our reader research we know how important good quality, well - sourced nutrition is to our 1MM readership, and our new product ranges tick all the boxes in providing nutritionally balanced meals and snacks based on high protein, natural ingredients,' said Alun Williams, group publishing director, Men’s Health UK, Women’s Health UK and Runner’s World UK.
Rodale is a member of FIPP.
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