Photo: Marie Bernhard
The participants discussed achievements and challenges of digital paid models. Along with Bild, WeltN24 and Business Insider, other participants included Financial Times, The New York Times, Der Spiegel, Süddeutsche Zeitung, Aftonbladet and Verdens Gang, as well as The Straits Times, the first Asian media brand to attend the two-day conference.
Dr. Mathias Döpfner, CEO of Axel Springer: “Digital journalism will only be a financially successful business model with paid models. We’re glad to see more and more publishers have now put this awareness into action, thus increasing reader acceptance for paid models on the internet. With the International Paid Content Summit we have established a conference where leading media brands from throughout the world come together to discuss the ongoing development of digital pay strategies.”
Above: Stefan Betzold and Donata Hopfen. Photo: Marie Bernhard
A survey among participants shows that overall, paid content is on the up – 74 per cent of the experts surveyed had perceived an increased willingness of readers to pay for journalism on the internet (previous year: 57 per cent). And 60 per cent of those surveyed are now of the opinion that paid content is established in their respective markets (previous year: 56 per cent). A full 67 per cent of respondents favour integration of pay models on distribution platforms like Facebook, which would represent a further opportunity to monetise journalistic content on the internet.
A new feature this year was the “Paid Content Award”, which honours outstanding performance in the area of digital paid models. A jury of the Paid Content Summit team conferred the inaugural “Paid Content Award” on the Wall Street Journal. Stefan Betzold, managing director of Bild Digital, explained the jury’s decision: “The ‘Wall Street Journal’ introduced digital subscriptions 20 years ago, making it a pioneer in the paid content field. Last year the ‘Wall Street Journal’ radically reinvented its pay model. The introduction of a new user-centric paid model led to impressive growth rates for their digital subscribers.”
Participating media brands of the fourth International Paid Content Summit:
Aftenposten (Norway), Aftonbladet (Sweden), AUTO BILD (Germany), BILD (Germany), BUSINESS INSIDER (USA), Corriere della Sera (Italy), De Persgroep (Netherlands), WeltN24 (Germany), Dow Jones (USA), Ekstra Bladet (Denmark), Frankfurter Allgemeine Sonntagszeitung (Germany), Financial Times (UK), Handelsblatt (Germany), Het Laatste Nieuws (Belgium), Jyllands-Posten (Denmark), Le Figaro (France), Le Monde (France), News UK – The Times & Sunday Times (UK), Newsweek (Poland), Neue Zürcher Zeitung (Switzerland), Schibsted (Norway), Spiegel (Germany), Süddeutsche Zeitung (Germany), The New York Times (USA), The Straits Times (Singapore), Unidad Editorial (Spain), Verdens Gang (Norway), Wall Street Journal (USA), Zeit Online (Germany).
Source: Axel Springer
Axel soringer is a FIPP member.
More like this
Stephen Quinn, publishing director of British Vogue for more than 26 years, will be retiring at the end of 2017, it was announced today by Albert Read, managing director of Condé Nast Britain.21st Sep 2017 Industry News
Haymarket Media Group announced a new partnership with Bicester Heritage and Historic Promotions, the team behind Flywheel - the festival of classic wings and wheels, held at the UK’s best-preserved WW2 RAF Bomber Station.21st Sep 2017 Industry News
The 2017 Distripress Congress takes place this week at the Estoril Congress Centre in Portugal. The Congress brings together more than 500 delegates from 47 different countries for four days of business interaction and social gatherings. Distripress member companies represent the entire supply chain of magazine and newspaper publishing and distribution.19th Sep 2017 Industry News
The former CEO of ppi Media takes on role as strategic advisor for CCI and Escenic.19th Sep 2017 Industry News
While the rise of digital has led many publishers to reduce their print offering, Dennis Publishing has continued to invest. Kerin O’Connor, chief executive of The Week at Dennis, explains how it’s found success with a print version of The Week for children – and what it can teach the industry about the future of print…18th Sep 2017 Features
As one of Europe’s leading publishing houses, Gruner + Jahr has been through a period of major transition. Julia Jäkel, CEO, sets out how the business has managed that, and outlines the path for the future…18th Sep 2017 Features
Harvard Business Review last week launched their new bot on Facebook Messenger, building on their success with a similar bot on Slack. The aim is to increase the number people having regular, frequent interactions with HBR to ultimately have them subscribe and/or up loyalty.21st Sep 2017 Features
Respect should be the overarching principle when publishers create native content, says Carla Faria, director of content at The Foundry, Time Inc. UK’s dedicated unit to deliver content-led marketing solutions on behalf of their commercial partners.13th Sep 2017 Features
Ebner Media in Germany employs and implements technology to mix and merge content with ecommerce. It’s been key in the company’s transformation from a print-centric publisher to a content and services company. Dominik Grau, chief content officer, has been driving the content-to-commerce strategy.14th Sep 2017 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next