Meredith Corporation announced that Alysia Borsa has been named chief marketing and data officer. In her expanded role, Borsa will lead corporate marketing strategy, integrated marketing communications, first-party data strategy and management, and consumer- and advertiser-focused insights and analytics across all national media channels. She will report to Meredith National Media Group president Jon Werther.
"With the accelerating change in consumer media consumption behaviour and media planning and buying dynamics, today's CMO arguably faces an increasingly complex set of opportunities and challenges," said Werther. "Capitalising on these opportunities and meeting these challenges require marketing leaders with a broad range of capabilities and experience, and a strong track record of success. From her substantive knowledge and accomplishments in the areas of insights and analytics, product marketing, technology, advertising effectiveness, branding and business strategy to her proven ability to successfully lead company-wide change, Alysia has both. For these and many other reasons, we believe that she is the perfect person to assume our chief marketing and data officer role."
Borsa said she is excited to expand her role. "This new position will give me the opportunity to further leverage and integrate all of our data and insights into our overall marketing strategy and maximise impact for our clients. I am pleased that Nancy Weber, who is currently in charge of branding and marketing partnerships at Meredith, will lead strategic marketing and communications for our team. It is a privilege to be a leader in the continued evolution of our business."
Since joining Meredith in 2011, Borsa has served in several executive roles, including VP of Product for Meredith's mobile web and tablet offerings, SVP/chief data officer, and most recently, EVP/chief data and insights officer.
Meredith is a member of FIPP.
More like this
Time Out Group announced that it has signed a lease agreement for a new Time Out Market in Boston, Massachusetts, with the benefit of planning for the site already secured.3rd Oct 2017 Industry News
TheExcursionist.com and The Excursionist magazine aim to help customers inspire their next holiday.2nd Oct 2017 Industry News
Samuel Irving “Si” Newhouse, Jr., joined Condé Nast in 1961 after it had been acquired by his father, Samuel I. Newhouse in 1959. He served as chairman of Condé Nast beginning in 1975.2nd Oct 2017 Industry News
Today, MPA – The US Association of Magazine Media released the latest Magazine Media 360° Brand Audience Report. Total audience for August 2017 continues to hold steady compared to last year, with similar trends from recent months, most notably growth in print plus digital and video audiences. The report covers 127 magazine brands across 30 companies.28th Sep 2017 Industry News
Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.16th Oct 2017 Features
“No other industry predicted its own doom as much as print media. The magazine is not dying, but it may be killing itself.”10th Oct 2017 Features
“Smart repackaging” and "content swarming" are the main ways that Hearst UK’s titles are trying to reach a greater audience - and it’s working, according to Betsy Fast. Betsy, who recently moved from Hearst US to become Executive Director of Digital Editorial Strategy at Hearst UK, shared her insights from the stage on day two of the 41st FIPP World Congress (11 October).13th Oct 2017 Features
Ralph Büchi, Chief Operating Officer (COO) of the Ringier Group and CEO of Ringier Axel Springer Switzerland, has been elected as the new Chairman of FIPP – the network for global media. The chairmanship of the international magazine media association was passed to Büchi after Erwin Fidelis Reisch, president & CEO of Alfons W. Gentner Verlag completed his term as FIPP chairman.11th Oct 2017 FIPP News
We are at the 41st FIPP World Congress, taking place from 9-11 October. If you were unable to make it to London, here are some ways you can follow news from there.8th Oct 2017 FIPP News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next