Mediacorp has announced the expansion of Brand Studio, the content marketing arm under its Digital Group. Brand Studio brings together some 30 former editors and journalists and other content producers with editorial know-how previously from different parts of the company.
At the helm of Brand Studio is Benjamin Gajkowski (pictured, right) who has over 10 years’ experience working in media companies like Axel Springer and Gruner & Jahr. Gajkowski will oversee all business aspects of the unit, allowing Phin Wong (pictured, left) as its executive creative director to focus on creating and delivering branded content. Wong has over 20 years of experience in content creation as an editor and journalist.
Benjamin Gajkowski, head, Brand Studio, Mediacorp said, “Content marketing is clearly the way forward in advertising. I'm thrilled to be part of a team that combines decades of storytelling knowledge, a well-developed understanding of the Singapore market and a fast, responsive agency service culture to help clients fulfil their branding needs through content that intuitively connects.”
"We provide companies of all sizes with seamless support from concept, brief and production to media choice, placement and performance. We take a customer-centric approach, always, as we believe that clients know best what they want and who they are targeting. And then we come in with creative solutions that are bold, innovative and often surprising to our clients," added Gajkowski.
As with all advertising on Mediacorp platforms, content created by Brand Studio is presented as commercial content, distinct from its news and other editorial content.
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