At the helm of Brand Studio is Benjamin Gajkowski (pictured, right) who has over 10 years’ experience working in media companies like Axel Springer and Gruner & Jahr. Gajkowski will oversee all business aspects of the unit, allowing Phin Wong (pictured, left) as its executive creative director to focus on creating and delivering branded content. Wong has over 20 years of experience in content creation as an editor and journalist.
Benjamin Gajkowski, head, Brand Studio, Mediacorp said, “Content marketing is clearly the way forward in advertising. I'm thrilled to be part of a team that combines decades of storytelling knowledge, a well-developed understanding of the Singapore market and a fast, responsive agency service culture to help clients fulfil their branding needs through content that intuitively connects.”
"We provide companies of all sizes with seamless support from concept, brief and production to media choice, placement and performance. We take a customer-centric approach, always, as we believe that clients know best what they want and who they are targeting. And then we come in with creative solutions that are bold, innovative and often surprising to our clients," added Gajkowski.
As with all advertising on Mediacorp platforms, content created by Brand Studio is presented as commercial content, distinct from its news and other editorial content.
Stephen Quinn, publishing director of British Vogue for more than 26 years, will be retiring at the end of 2017, it was announced today by Albert Read, managing director of Condé Nast Britain.21st Sep 2017 Industry News
Haymarket Media Group announced a new partnership with Bicester Heritage and Historic Promotions, the team behind Flywheel - the festival of classic wings and wheels, held at the UK’s best-preserved WW2 RAF Bomber Station.21st Sep 2017 Industry News
The 2017 Distripress Congress takes place this week at the Estoril Congress Centre in Portugal. The Congress brings together more than 500 delegates from 47 different countries for four days of business interaction and social gatherings. Distripress member companies represent the entire supply chain of magazine and newspaper publishing and distribution.19th Sep 2017 Industry News
The former CEO of ppi Media takes on role as strategic advisor for CCI and Escenic.19th Sep 2017 Industry News
While the rise of digital has led many publishers to reduce their print offering, Dennis Publishing has continued to invest. Kerin O’Connor, chief executive of The Week at Dennis, explains how it’s found success with a print version of The Week for children – and what it can teach the industry about the future of print…18th Sep 2017 Features
As one of Europe’s leading publishing houses, Gruner + Jahr has been through a period of major transition. Julia Jäkel, CEO, sets out how the business has managed that, and outlines the path for the future…18th Sep 2017 Features
Harvard Business Review last week launched their new bot on Facebook Messenger, building on their success with a similar bot on Slack. The aim is to increase the number people having regular, frequent interactions with HBR to ultimately have them subscribe and/or up loyalty.21st Sep 2017 Features
Respect should be the overarching principle when publishers create native content, says Carla Faria, director of content at The Foundry, Time Inc. UK’s dedicated unit to deliver content-led marketing solutions on behalf of their commercial partners.13th Sep 2017 Features
Ebner Media in Germany employs and implements technology to mix and merge content with ecommerce. It’s been key in the company’s transformation from a print-centric publisher to a content and services company. Dominik Grau, chief content officer, has been driving the content-to-commerce strategy.14th Sep 2017 Features
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