Quantcast
return Home

Hubert Burda Media acquires Immediate Media Co

Hubert Burda Media, the Munich-based technology and media company, today announced the 100 per cent acquisition of Immediate Media Co from private equity investor Exponent and Management.

FIPP member Hubert Burda Media, headquartered in Germany, is a technology and media company with over 540 brands world-wide. In the UK, Burda publishes several consumer magazines such as YourHome and Wedding. The company has recently led the funding round of the online marketplace Notonthehighstreet.com. 

Immediate Media Co, also a FIPP member, was established in 2011 following the merger of a number of media platforms, backed by Exponent Private Equity. The media company has also diversified into digital market places and ecommerce, including the UK’s digital wedding planning tool hitched.co.uk and TV shopping network JewelleryMaker.

Burda-IMC ()


Building on the strengths of the company, the partners will realise further growth by accelerating its transformation. The goal is to build a fully transformed business with a strong digital footprint, diverse revenues and business models and interwoven content and commerce across brands, audiences and platforms. 

Paul-Bernhard Kallen, CEO of Hubert Burda Media, said: “Immediate Media is a great platform for print as well as digital consumer businesses in the UK. The successful management team brings strength and depth across publishing, technology and e-commerce and has built a growing, profitable company with a large and loyal customer base. We believe Burda and Immediate Media match perfectly – with regards to the business segments as well as to the entrepreneurial mindset of both companies.”

Tom Bureau, CEO of Immediate Media Co, said: “Since we formed Immediate with Exponent in 2011, we have created a dynamic, thriving business. We have grown revenues and profitability substantially, and have invested in people, technology and business models. The business is primed for further growth, and I am happy that we have found a partner that shares our vision for growth and innovation. Burda is an exciting, global business and we are happy to become part of their network of entrepreneurs.”

Hubert Burda Media and Exponent have agreed to not disclose financial details of the transaction.

Source: Immediate Media Co

Hubert Burda Media and Immedia Media Co are FIPP members.

  • Popular: How Meredith fuels its revenue growth across channels

    Our most read story of the past week: Meredith, publisher of brands such as Better Homes & Gardens, Eating Well, Parents and Family Circle, achieved an interesting milestone recently. The company reached an inflection point where its digital advertising growth outpaced print advertising declines, according to Jon Werther, president of Meredith’s National Media Group.

    13th Feb 2017 MagWorld
  • How Harvard Business Review is embracing the future

    Harvard Business Review’s print magazine recently underwent a redesign… But, as Josh Macht, EVP and group publisher for the Harvard Business Review Group, explains, the design changes are part of a much bigger shift in strategy, which involves a much bigger multi-platform ‘experience’ overall – gearing up HBR not only to take advantages of opportunities today, but also readying it for the opportunities of tomorrow.

    21st Feb 2017 MagWorld
  • Hearst Autos broadens audience, invests in mobile and editorial for 2017

    Hearst is investing resources into its new Autos division and expanding its automotive brands, building off the success of the last several months. This build up involves editorial expansion as well as a functional expansion, according to division president Nick Matarazzo.

    17th Feb 2017 MagWorld
  • The New York Times News Service: from WWI ‘war wire’ to rich, multi-media content today Started during World War I, The New York Times News Service and Syndicate today offers partners rich multi-media content across a range of verticals and in several languages from not only The New York Times but also other premium content sources such as Harvard Business Review, National Geographic, Slate, The Economist, Meredith and more. 13th Feb 2017 MagWorld
  • [Long read] How prepared are you for another fundamental shift in how your audiences behave?

    Putting more emphasis on consumers’ behavioural shifts and not only thinking of the technological shifts is fundamental for publishers to survive another period of what will be “tumultuous change”.

    19th Feb 2017 MagWorld
Go to Full Site