Quantcast
return Home

Hearst debuts HearstLive: an entertainment and information display at street level of Hearst Tower

HearstLive features content from Hearst’s magazines, newspapers, television stations and partners including ESPN, A+E Networks, Vice, BuzzFeed, AwesomenessTV & Fitch Group.

Last week Hearst unveiled HearstLive, a groundbreaking multimedia installation. The street level display is housed in the base of Hearst’s headquarters in New York City.

HearstLive ()

Photo: twitter.com/HearstLive

“We’re thrilled to offer New York a visual, technological and social experience unlike anything they’ve seen before,” said Hearst President and CEO Steven R. Swartz. “Our iconic brands entertain on every screen, device and format—what better way to give people the opportunity to interact and engage with dynamic, timely content from our businesses and partners than in this innovative format.”

Seven days a week, passersby can view curated content from Hearst’s brands and partners including A+E Networks, Complex, ESPN and Vice; its 30 television stations, newspapers and magazines around the world including Cosmopolitan, ELLE, Harper’s BAZAAR and Car and Driver; digital and video companies such as BuzzFeed and AwesomenessTV; and information and services sources including Fitch Group, Hearst Health, among others.

By visiting HearstLive.com, users discover more about any topic highlighted on HearstLive—the site contains articles, slideshows, videos and social sharing capabilities.

At the corner of the installation, the BrandCentral@HearstLive feature allows visitors to experience Hearst brands and partners via social media.

“At Hearst, we are constantly delivering exciting ways for audiences to connect with our content,” said Hearst chief technology officer Phil Wiser. “HearstLive presents an entirely new medium to deliver news, entertainment and information, and allows for an unprecedented level of updates and engagement with our brands.”

The concept and execution was developed by New York-based creative digital agency Code and Theory. New content for HearstLive is produced multiple times a day by a team of editors and designers at the publishing company. 

Source: Hearst.com

Hearst is a member of FIPP.

More like this

Hearst announces launch of trend detector

Hearst's Cosmopolitan UK partners with Gold Key Media for retail promotional campaign

Hearst Magazines UK appoints Duncan Chater as chief revenue officer

Hearst’s Coles appointed to chief content officer

  • What to expect as Hearst Magazines' new Airbnbmag hits the streets Chief content officer Joanna Coles discusses the premiere edition of Airbnbmag, its celebration of global community and the future of travel. 22nd May 2017 MagWorld
  • Eight lessons from Cosmopolitan on publishing to Snapchat Discover One of the lessons for Cosmopolitan following the brand’s wildly successful launch on Snapchat Discover just short of 2.5 years ago was that “you have to dig beyond analytics to find out what [users] are saying about your editions and what they really care about”. 22nd May 2017 MagWorld
  • Inside The Business of Fashion In the space of only a decade, The Business of Fashion has grown from a blog to multi-channel business servicing a global professional community in the millions through a website, newsletters, social media, print magazine and membership programme, with clear, diversified revenue model and each stream contributing meaningfully to the overall top line. 23rd May 2017 MagWorld
  • GroupM report highlights factors impacting the publishing industry We may have reached peak anxiety in many corners of the media world. Despite their best efforts, a number of publishers are failing to accelerate their digital revenues fast enough to offset the cost of legacy operations and falling advertiser demand. 17th May 2017 MagWorld
  • How a 2015 FIPP Rising Stars award winner continues to make her mark Since 2015 when she was one of FIPP and UPM’s three first ever Rising Stars in Global Media winners, Francesca Wilson’s career has followed a rapid upward trajectory. Here she shares what she’s doing now, advice for others making their mark on media, and why Rising Stars is an opportunity for her peers (and top bosses to recognise the work of valuable employees). 19th May 2017 Rising Stars
Go to Full Site