Last week Hearst unveiled HearstLive, a groundbreaking multimedia installation. The street level display is housed in the base of Hearst’s headquarters in New York City.
“We’re thrilled to offer New York a visual, technological and social experience unlike anything they’ve seen before,” said Hearst President and CEO Steven R. Swartz. “Our iconic brands entertain on every screen, device and format—what better way to give people the opportunity to interact and engage with dynamic, timely content from our businesses and partners than in this innovative format.”
Seven days a week, passersby can view curated content from Hearst’s brands and partners including A+E Networks, Complex, ESPN and Vice; its 30 television stations, newspapers and magazines around the world including Cosmopolitan, ELLE, Harper’s BAZAAR and Car and Driver; digital and video companies such as BuzzFeed and AwesomenessTV; and information and services sources including Fitch Group, Hearst Health, among others.
By visiting HearstLive.com, users discover more about any topic highlighted on HearstLive—the site contains articles, slideshows, videos and social sharing capabilities.
At the corner of the installation, the BrandCentral@HearstLive feature allows visitors to experience Hearst brands and partners via social media.
“At Hearst, we are constantly delivering exciting ways for audiences to connect with our content,” said Hearst chief technology officer Phil Wiser. “HearstLive presents an entirely new medium to deliver news, entertainment and information, and allows for an unprecedented level of updates and engagement with our brands.”
The concept and execution was developed by New York-based creative digital agency Code and Theory. New content for HearstLive is produced multiple times a day by a team of editors and designers at the publishing company.
Hearst is a member of FIPP.
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