Quantcast
return Home

Haymarket announces content partnership to bring Stuff to the Philippines

Haymarket logo ()

Haymarket has announced a new content partnership with Autobrands Media Ventures to bring Stuff to the Philippines.

Autobrands Media Ventures Inc. (AMVI) is a wholly Filipino owned publishing company established in September 2015 by a group of motoring journalists, race car drivers and auto enthusiasts. In May 2016, AMVI won the contract for Autocar to license print editions and bring the digital content to their independent website.

The new content partnership will reach more than one million Asian consumers every month across the territory’s biggest gadget-buying markets.

Stuff AMVI ()

Ira Panganiban, executive editor at AMVI said: “Stuff is published by AMVI, a company created by a group of car enthusiasts who wanted to write about the things they love. It began with Autocar Magazine, which engaged with their love for everything cars. This quickly escalated to everything mobile, with the publication of Wheels Magazine, featuring vehicles like motorcycles, bicycles, segways, skateboards.  

“Naturally, this group of men and women have begun focusing their attention on gadgets, technology, watches and apps. This is the reason behind their passion for Stuff.”

Alastair Lewis, Haymarket Consumer Media's brand & international director, said: “Stuff has enjoyed a long and successful history in the Philippines and we are delighted that Ira Panganiban and the team will be leading its progress to the next level at this important time. Autocar has gone from strength to strength and we look forward to Stuff doing the same.”

Haymarket is a FIPP member.

More like this

Haymarket's FourFourTwo announces multi-platform content partnership in The Netherlands and Kenya

  • John Wilpers showcases top trends included in new FIPP Innovation World Report Messaging apps and chatbots are two of the main developments media should be paying a lot more attention to than is already the case, John Wilpers, Innovation Media Consulting senior US director and author of FIPP’s annual Innovation World Report, said at Digital Innovators’ Summit in Berlin today as he shared top media innovations from around the world. 20th Mar 2017 MagWorld
  • How to develop your chatbot strategy

    If you have Alexa, Amazon’s intelligent personal assistant, then you probably start your morning with a conversation with a chatbot. Because let’s admit it: chatbots are already everywhere. On the one hand, we love to hate them because they are, well, not human. On the other, we love to love them because they create an interactive and personalised experience. Brands have been quick to adopt this technology. Too many media companies lag behind experimenting in this field.

    16th Mar 2017 Insight News
  • Video strategies for a visual world - with AJ+ and AwesomenessTV Unsurprisingly, a hot topic for many of the speakers at this year’s Digital Innovators’ Summit is audience engagement via video. On day one of the conference, Alan Saura, audience development strategist at AJ+, focused his talk on how to maximise audience engagement using video and social media. Meanwhile, chief digital officer at AwesomenessTV, Kelly Day, explained how the company harnesses the unique attributes of Generation-Z (those aged between two and 21 at present) to create content that really speaks to this young but powerful audience. 20th Mar 2017 MagWorld
  • Monetising content - from distribution to subscription Diversifying revenue streams is naturally on top of the to do list of the execs of most publishers. It is a topic that was widely covered at DIS 2017 with a number of speakers addressing the issue of monetisation from a number of differing perspectives on Day 1 and Day 2. 21st Mar 2017 MagWorld
  • Platforms as mass media, magazine media as niche and ‘why you should not outsource your future’ Published content drives daily news consumption and engagement on platforms all over the world. They (platforms) have become the new mass media. Magazine media are now in the niche media business, according to Grzegorz (Greg) Piechota, research associate at Harvard Business School and 2016 Nieman Fellow, presenting at Digital Innovators’ Summit yesterday in Berlin. 21st Mar 2017 MagWorld

In this article

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE

Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site