Quantcast
return Home

Haymarket Media Group acquires British Media Awards and Digital Media Strategies conferences

Haymarket logo ()

Haymarket Media Group today announced the acquisition of the British Media Awards and Digital Media Strategies conference portfolio from Briefing Media.

The deal sees Haymarket take complete ownership of the brands. The partnership with Haymarket, whose marcomms and media sites reach in excess of 1 million users per month, provides an exciting platform for the events to reach a much larger audience as part of its portfolio of market-leading brands including Campaign, PRWeek and MediaWeek.

Briefing Media CEO Neil Thackray says: “We couldn’t be prouder of what we have achieved in establishing both the British Media Awards and Digital Media Strategies as key events in one of the world’s most creative media and marketing services communities. But as Briefing Media continues to be the UK’s fastest-growing agriculture information supplier, we need to maintain our strategic focus here. I’m delighted that our media brands have found a new home at Haymarket so perfectly suited to their talent and potential.”

Haymarket Media Group CEO Kevin Costello says: “Haymarket is synonymous with the very best news, content and information for leading-edge Marcomms businesses in the UK and internationally. The British Media Awards and Digital Media Strategies have earned real respect in the industry and are an ideal fit with our existing portfolio. The acquisition also underlines our drive for major revenue growth from live events. I’m looking forward to welcoming the talented team into the Haymarket family, alongside Campaign and PRWeek: the gold standard in this industry.”

Donna Murphy will run the businesses as Haymarket Group director of marcomms and charities.

Haymarket is a member of FIPP.

More like this

Haymarket's FourFourTwo announces multi-platform content partnership in The Netherlands and Kenya

Haymarket announces content partnership to bring Stuff to the Philippines

Haymarket's FourFourTwo announces new partnership in South Africa and digital expansion in France

How Haymarket plans to grow its automotive sector

  • How Aller Media Finland unlocked the value of data-for-profit In less than three years, Aller Media Finland has become the leading company in Finland to harvest consumer data as an income asset. Sami Lahtinen, director, data and digital solutions, and Sini Kervinen, head of business operations, data and digital solutions, explain how the establishment of the Aller Refinery data unit managed to place data at the heart of their business’s growth. 19th Jun 2017 MagWorld
  • How Marie Claire is embracing a more diverse range of voices Focusing on social and political issues, giving readers current events news in context may sound more like a news magazine than a Marie Claire, but women’s magazines have been producing this kind of content since creation, according to Kate Lewis, Hearst Digital Media’s SVP/editorial director in the US. There is good reason why it is now more noticeable... 21st Jun 2017 MagWorld
  • Nine steps to rapidly transform your legacy teams No amount of tinkering at reorganisation will work. Tinkering has failed. New business models and new editorial models require new thinking, new roles, new workflows, and new organisational structures, writes INNOVATION Media Consulting senior director John Wilpers. 19th Jun 2017 Insight News
  • Four industry experts share insights on innovating live events Live events are a rapidly growing revenue source for publishers, but as the field becomes ever more competitive event organisers need to be nimble, creative and innovative to remain on top of the game. Here, we combine the insights of four leading industry experts on developments within the sector. 25th Jun 2017 MagWorld
  • Reuters Digital News Report 2017 highlights lessons for publishers across multiple markets Growth in social media for news discovery is flattening out, ad-blocking on desktop has stalled, brand recall on social is low, voice-activated digital assistants are emerging as news platforms in some countries and regions. If the Reuters Institute Digital News Report 2017 makes one thing clear, it is that the digital revolution is full of contradictions and exceptions, for the simple reason that countries and regions across the globe started this revolution at different times and places and aren’t progressing at the same pace. 22nd Jun 2017 Insight News
Go to Full Site