International fashion brand, Grazia, has launched a global ecommerce platform at www.graziashop.com. This was announced last week at the FIPP Asia Pacific Conference in Beijing, China, by Zeno Pellazzari, head of international activities at Mondadori.
Graziashop.com launched on 11 November and features collections from international designers as well as edits from boutiques.
The aim of the shop is to become the destination for collections, limited-editions and collaborations.
Dragana Andjic, head of new media for the Grazia International Network, said: “We’re extremely proud of this ecommerce proposition, complimenting the existing publications within the Grazia International Network. Innovating and pioneering is what the Grazia brand is known best for and Graziashop.com is a flavour of things to come.”
Grazia International Network has appointed Richard Hatfield as managing director of Graziashop.com. He joins the business from Coggles, where he was director of ecommerce.
The Grazia brand, owned by Mondadori, is now present in 23 countries.
Mondadori is a FIPP member company.
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