FourFourTwo has announced multi-platform content partnerships in two new countries – Nigeria (with SoccerNet NG) and Denmark (with MuninSports).
Under the terms of the new deals, FourFourTwo will provide the local partners with digital content – such as previews, interviews and analysis – to give them the inside track on the beautiful game.
FourFourTwo is positioning itself for strong growth in new markets and distribution channels, reaching football fans around the world and in more than 20 markets through global partners.
The two new digital partnerships will advance FourFourTwo’s strategic vision to build digital capabilities in pursuit of becoming the world’s market-leading football media brand.
SoccerNet NG is a Nigeria-based football news website that has been in existence for almost three years, providing readers with exclusive content, features and analysis. SoccerNet NG has established itself as Nigeria’s foremost football-only platform – being named Best Sports Blog at the 2014 Nigerian Blog Awards – and has been quoted by some of the biggest news outlets in the world.
In collaboration with FourFourTwo, Munin Sports will provide M-station customers with training guides from leading coaches and tips and tricks from the best players in the world, giving readers
the lowdown on how to accelerate self-development from those at the top of their profession.
Munin Sports has created a new generation of digital training equipment that can develop young players’ skills in a fun and efficient way, whether they are in a club academy or their back garden. With the M-station Football Rebounder, Munin Sports want to give players of all ages and skill levels the ability to master the technical elements of football, including headers, volleys and bicycle kicks.
Alastair Lewis, Haymarket Consumer Media's Group Director, said: “I'm delighted to welcome these new partnerships for FourFourTwo. Both agreements are great examples of the ways we are working with partners around the globe to extend our brands and take our content to new audiences.”
*If you are interested in finding out more, email firstname.lastname@example.org or visit this page.
More like this
Haymarket launches FourFourTwo site in the US
Haymarket's FourFourTwo announces multi-platform content partnership in The Netherlands and Kenya
Haymarket announces content partnership to bring Stuff to the Philippines
How Marie Claire is embracing a more diverse range of voices
Focusing on social and political issues, giving readers current events news in context may sound more like a news magazine than a Marie Claire, but women’s magazines have been producing this kind of content since creation, according to Kate Lewis, Hearst Digital Media’s SVP/editorial director in the US. There is good reason why it is now more noticeable...
21st Jun 2017
Nine steps to rapidly transform your legacy teams
No amount of tinkering at reorganisation will work. Tinkering has failed. New business models and new editorial models require new thinking, new roles, new workflows, and new organisational structures, writes INNOVATION Media Consulting senior director John Wilpers.
19th Jun 2017
Four industry experts share insights on innovating live events
Live events are a rapidly growing revenue source for publishers, but as the field becomes ever more competitive event organisers need to be nimble, creative and innovative to remain on top of the game. Here, we combine the insights of four leading industry experts on developments within the sector.
25th Jun 2017
Reuters Digital News Report 2017 highlights lessons for publishers across multiple markets
Growth in social media for news discovery is flattening out, ad-blocking on desktop has stalled, brand recall on social is low, voice-activated digital assistants are emerging as news platforms in some countries and regions. If the Reuters Institute Digital News Report 2017 makes one thing clear, it is that the digital revolution is full of contradictions and exceptions, for the simple reason that countries and regions across the globe started this revolution at different times and places and aren’t progressing at the same pace.
22nd Jun 2017
Millennials no more: The Week Junior and AwesomenessTV on engaging younger audiences
While the industry continues its pursuit of ‘millennials’, the generation of media consumers coming up behind them is still to a large extent being overlooked. Here, Kerin O’Connor from The Week Junior, and Kelly Day from AwesomenessTV, give us their take on how publishers can better understand even younger audiences.
28th Jun 2017