With these free online courses, Facebook and Poynter seek to make it easier for journalists to use Facebook and Instagram in their daily work — from newsgathering to storytelling to engaging with their followers.
The courses are co-written by Poynter and Facebook, with a final assessment designed by Poynter to test proficiency of the curriculum. Course enrollees who pass Poynter’s written assessment will receive a certificate of completion, recognised by both Facebook and Poynter, via Blueprint, their elearning system. The curriculum airs product knowledge, case studies, and tips from Facebook with journalistic guidance from Poynter.
“You can’t do journalism these days without Facebook. It’s a privilege to team up on this definitive guide for journalists,” said Kelly McBride, vice president of the Poynter Institute. “The information contained in these courses is fundamental to reporting and distributing the news.”
The courses in the curriculum will be regularly updated to reflect new products, features, case studies and learnings.
Journalists who complete these courses are encouraged to join Facebook’s News Media & Publishing group, where they can suggest new courses, ask questions about Facebook products, connect with colleagues in the industry, share best practices and hear about case studies and product updates.
More like this
NewsLifeMedia, a division of News Corp Australia, has appointed Sprylab technologies to publish their digital magazine content on Purple DS, its digital publishing initiative for their premium consumer titles. These include flagship brands such as Vogue Australia, Vogue Living, GQ Australia, and Delicious. NewsLifeMedia publishes magazines in Australia across key consumer categories of food, style and home.22nd Aug 2017 Industry News
Here is a round-up of the stories in digital innovation, publishing, and magazine media that got people talking.18th Aug 2017 Industry News
On August 14, 2017, the management board of Media Group Medweth will be expanded to include a four-member body (alongside Christian Medweth, Bozidar Luzanin and Marie-Christine Dreyfus), as well as expanding the management of OZ-Verlag. Frances Evans, formerly international marketing and innovation at Burda International, joins as a member of Medweth's management board, and as CEO of OZ-Verlag at the Rheinfelden site, together with co-'managing director Sandra Linsin.9th Aug 2017 Industry News
Larry Sommers, vice president of Meredith Content Licensing, and Mike Lovell, who manages the international brand licensing business, explain how they revolutionised Meredith’s proposition – and how they’re equipping it for the future…14th Aug 2017 Features
Hearst’s Seventeen magazine is building on a program it launched a year ago, after finding success with The Seventeen Fashion Experience. The program is a fashion summer camp for junior and high school students, that not only functions as a revenue stream, but allows the magazine media brand to stay in touch with and learn from its teenage audience.21st Aug 2017 Features
The New York Times launched a new magazine focusing on travel for the Chinese market Aug. 10, called “The New York Times Travel Magazine 新视线”. The magazine, which will come out six times a year, is published by Huasheng Media.17th Aug 2017 Features
As a strong believer in the haptic experience of analogue media Christian Kallenberg has been championing the value of print within a multi platform strategy.14th Aug 2017 Features
Diversified revenue mixes within Haymarket Business Media, including events and data driven advertising has boosted business over the last couple of years, especially within the B2B environment, says Tim Lomas, commercial manager of Haymarket’s Energy and Environment Division.21st Aug 2017 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next