Quantcast
return Home

Emotional advertising key for mobile monetisation

The most successful mobile advertisements should be creative, fun, and able to capture attention – something in which traditional media excels. By 2020, three billion more people will connect to the Internet for the first time – almost all via mobile devices.

Paulo Mira, the CEO at PHD Mobi, offered insight into trends in mobile for news media worldwide and gave examples of how publishers are using mobile to grow audience or revenue – or change the rules in the mobile space – at the second day of the INMA News Media Conference in Budapest, Hungary.

He also provided a look at what’s happening with emerging markets and how European media companies can benefit from them.

The world is mobile now, with 2.05bn smartphones in the world today. In five years, there will be a billion more smartphones being used. Right now, 42.6 per cent of all users are mobile users; this makes up 28 per cent of the global population. In the United States, 51 per cent of total media time is spent on mobile.

Regardless the efforts publishers are making to sell banner ads, that income soon is going to be less than mobile. The predicted share of global ad spending for 2017 is mobile (13 per cent), newspapers (11.8 per cent), magazines (5.9 per cent), and desktop (19.5 per cent).

Mobile advertising is going to grow, with the biggest share on the side of big players like Google, Facebook, Twitter, Yahoo, and Pandora. Mira calls these companies “friends,” as they provide lots of opportunities for publishers. 

So how can companies make money from mobile? It will require innovation. Mobile revenue will come from both expected and unexpected initiatives.

Read the full article here

Source: INMA: Sharing Ideas, Inspiring Change

  • How The Economist built an award-winning engagement strategy Mobile-optimised content immersive experiences paired with direct response campaigns make for a successful marketing strategy, according to David Humber, marketing director, digital engagement at The Economist. Especially if the content is targeted at segments of its known audiences on topics that pique interest.  10th Jan 2017 MagWorld
  • 2017 could be the year of resurgence for magazines As new measurements are introduced and publishers develop innovative ways to create deeper connections with readers, magazines have a bright future. Reproduced here with thanks to Campaign, this article was authored by Sarah Hennessy, managing director at MEC. 17th Jan 2017 Industry News
  • The ad market in 2017 We wade through the predictions for the advertising market in 2017 to identify some trends that could have a major impact on publishers over the next 12 months and beyond. 10th Jan 2017 MagWorld
  • Audience engagement trends in 2017 As social channels continue their meteoric surge, publishers face the balancing act of growing their branded sites while using their content to engage audiences on platforms that aren’t theirs. 17th Jan 2017 MagWorld
  • How content plays a key role in customer acquisition journeys In the last five years content marketing has developed from being an experimental tactic used by a small number of innovative brands, to a must have tool for everyone from the biggest FMCG brands to the smallest B2B startups. 10th Jan 2017 MagWorld

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE
Go to Full Site