For this initiative, ELLE gave the floor to women through a questionnaire on various aspects of their everyday life: the level and source of their happiness, the challenges and pressures they face, age, appearance, confidence in the future, discrimination or women's status in society.
When first launched in 2014, "The Happiness Index" had collected nearly 24,000 answers. The 2016 edition gathered more than 30,000, raising the survey to the rank of a true "barometer of women's happiness around the world". A world first!
All the results of this global study, conceptualised and coordinated by the team of the ELLE International in Paris, as well as the detailed analysis per country, were provided to each ELLE edition at the end of January. This project, adapted on different platforms and spread out throughout the world, will give rise to numerous editorial contents, specific to each edition.
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Ebner Media in Germany employs and implements technology to mix and merge content with ecommerce. It’s been key in the company’s transformation from a print-centric publisher to a content and services company. Dominik Grau, chief content officer, has been driving the content-to-commerce strategy.14th Sep 2017 Features
In this interview, Rita Orschiedt, head of branded content at German news website ze.tt, reveals how you successfully reach millennials.15th Sep 2017 Insight News
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