The International division of ELLE has mobilised all of ELLE's 46 international editions around a common worldwide project: "The Happiness Index", a global survey carried out online and on social networks of each of the international ELLE editions, in partnership with the IFOP institute.
For this initiative, ELLE gave the floor to women through a questionnaire on various aspects of their everyday life: the level and source of their happiness, the challenges and pressures they face, age, appearance, confidence in the future, discrimination or women's status in society.
When first launched in 2014, "The Happiness Index" had collected nearly 24,000 answers. The 2016 edition gathered more than 30,000, raising the survey to the rank of a true "barometer of women's happiness around the world". A world first!
All the results of this global study, conceptualised and coordinated by the team of the ELLE International in Paris, as well as the detailed analysis per country, were provided to each ELLE edition at the end of January. This project, adapted on different platforms and spread out throughout the world, will give rise to numerous editorial contents, specific to each edition.
More like this
ELLEfit and WeChat: a perfect fit
ELLE brings augmented reality to magazine cover
Hearst Magazines UK appoints Anne-Marie Curtis as new editor-in-chief of Elle
ELLE launches 'Fashion Now', showcasing the new generation of fashion designers from around the world
How Aller Media Finland unlocked the value of data-for-profit
In less than three years, Aller Media Finland has become the leading company in Finland to harvest consumer data as an income asset. Sami Lahtinen, director, data and digital solutions, and Sini Kervinen, head of business operations, data and digital solutions, explain how the establishment of the Aller Refinery data unit managed to place data at the heart of their business’s growth.
19th Jun 2017
How Marie Claire is embracing a more diverse range of voices
Focusing on social and political issues, giving readers current events news in context may sound more like a news magazine than a Marie Claire, but women’s magazines have been producing this kind of content since creation, according to Kate Lewis, Hearst Digital Media’s SVP/editorial director in the US. There is good reason why it is now more noticeable...
21st Jun 2017
Nine steps to rapidly transform your legacy teams
No amount of tinkering at reorganisation will work. Tinkering has failed. New business models and new editorial models require new thinking, new roles, new workflows, and new organisational structures, writes INNOVATION Media Consulting senior director John Wilpers.
19th Jun 2017
Publishers on FB Instant Articles: like it, don’t like it, don’t know…
It might be bluntly stated but these days there are three types of digital publishers: those who love Facebook’s Instant Articles, those who don't, and those who simply have no idea. Whichever camp you fall into, it is dividing opinion in the digital publishing landscape despite coming with a warning: if you turn your back on the masses, they might just trample you to death.
16th Jun 2017
How Adweek is evolving to meet new audience demands
As specialist B2B brands go, Adweek has been a guiding light for decades. But as Jeff Litvack, Adweek’s chief operating officer, explains, thriving in an increasingly competitive space requires new tools and missions. We spoke to him ahead of the 41st FIPP World Congress in London from 9-11 October, where he will be a speaker.
19th Jun 2017