Stories will offer clients a single point of access to the breadth of the Condé Nast portfolio to create premium and engaging partnership campaigns.
“It’s our mission to provide consumer engagement for our advertising partners through content developed by Condé Nast, the leading premium content company, and Stories will deliver this.” commented Taylor.
Malcolm Attwells, commercial director, Condé Nast Digital added “Condé Nast has the leading luxury brands and access to the most authoritative and creative talent. This new division reflects the significant growth in revenue over the last two plus years.”
Aston Martin has signed a partnership with Condé Nast Stories for a content campaign, ‘The Beauty of Design,’ to appear on the British Vogue and GQ sites and social media platforms.
‘The Beauty of Design’, a film directed by Jim Demuth and produced by Posy Dixon, will broadcast on Vogue and GQ, each framed by a different item of commissioned native content to connect fully with the audience. Led by Dolly Jones, digital content and strategy director of Condé Nast Digital, the campaign features Marek Reichman, chief creative officer of Aston Martin, discussing the design pieces that have inspired him; from architecture to industrial design, art and sculpture. Filmed at the Royal College of Art, where he studied, this is Marek’s perspective on the beauty of design in action and is a prime example of beautiful storytelling content living across multiple platforms.
Dolly Jones says, “We are thrilled to unveil the partnership with Aston Martin which reflects the quality of content we are able to aspire to, both editorially and commercially, on all our titles. Aston Martin is 104 years old, and to have been given the chance to tell its stories the Condé Nast way has set the bar even higher for us, and for the market.”
Marek Reichman, Aston Martin EVP and chief creative officer says, “In this world of fast-paced short form content vying for the attention of consumers, one of life’s luxuries is taking a bit of time to enjoy great storytelling content. We are delighted to be working with Condé Nast Stories to showcase ‘The Beauty of Design’ to the luxury editorial and commercial lifestyle world.”
Condé Nast Britain is a member of FIPP.
More like this
Stephen Quinn, publishing director of British Vogue for more than 26 years, will be retiring at the end of 2017, it was announced today by Albert Read, managing director of Condé Nast Britain.21st Sep 2017 Industry News
Haymarket Media Group announced a new partnership with Bicester Heritage and Historic Promotions, the team behind Flywheel - the festival of classic wings and wheels, held at the UK’s best-preserved WW2 RAF Bomber Station.21st Sep 2017 Industry News
The 2017 Distripress Congress takes place this week at the Estoril Congress Centre in Portugal. The Congress brings together more than 500 delegates from 47 different countries for four days of business interaction and social gatherings. Distripress member companies represent the entire supply chain of magazine and newspaper publishing and distribution.19th Sep 2017 Industry News
The former CEO of ppi Media takes on role as strategic advisor for CCI and Escenic.19th Sep 2017 Industry News
As Forbes celebrates its 100th birthday on 15 September, president and chief operating officer Michael Federle talks to us about the brand’s legacy and values and how they play into what they plan for the future.11th Sep 2017 Features
While the rise of digital has led many publishers to reduce their print offering, Dennis Publishing has continued to invest. Kerin O’Connor, chief executive of The Week at Dennis, explains how it’s found success with a print version of The Week for children – and what it can teach the industry about the future of print…18th Sep 2017 Features
As one of Europe’s leading publishing houses, Gruner + Jahr has been through a period of major transition. Julia Jäkel, CEO, sets out how the business has managed that, and outlines the path for the future…18th Sep 2017 Features
Respect should be the overarching principle when publishers create native content, says Carla Faria, director of content at The Foundry, Time Inc. UK’s dedicated unit to deliver content-led marketing solutions on behalf of their commercial partners.13th Sep 2017 Features
Ebner Media in Germany employs and implements technology to mix and merge content with ecommerce. It’s been key in the company’s transformation from a print-centric publisher to a content and services company. Dominik Grau, chief content officer, has been driving the content-to-commerce strategy.14th Sep 2017 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next