Last Friday British Vogue launched Vogue Fashion Update, the first Facebook Messenger bot that allows users to personalise their fashion news.
Debuting to coincide with the start of London Fashion Week, Vogue Fashion Update enables users to catch up on the latest shows, follow their favourite designers and receive all the latest news directly to their device via the Facebook Messenger app.
Alexandra Shulman, editor-in-chief of British Vogue commented: “This is a new method for us to be able to talk directly and immediately to the huge Vogue audience, who rely on us to provide inspiring and authoritative fashion news.”
Users will have the option to receive British Vogue’s top stories daily, up-to-date runway news during the international fashion week season, or more tailored content based on the user’s chosen designers of interest. The bot will evolve over time, with future updates set to provide further personalisation and interaction.
Accessed via British Vogue’s Facebook page, or directly via Messenger, Vogue Fashion Update is the latest innovation to come from Condé Nast International’s new digital team.
Cantlin Ashrowan, Condé Nast International’s director of product, said: “We are always seeking to engage with our audiences in new and innovative ways. Today marks the latest step in British Vogue’s long history of innovation in fashion journalism.”
Condé Nast International is a member of FIPP.
More like this
How The Washington Post drives innovation
Condé Nast launches Healthyish, a new brand from Bon Appétit
Former Condé Nast exec turned VR pioneer sounds a wake-up call for publishers
How NBC News Digital innovates in the newsroom
Publisher business models in the age of platforms
It is perhaps time for publishers to focus less on how to further improve the content they produce and focus more on fixing their business model. To be less concerned about reach, and focus more on the Average Revenue Per User (ARPU) they generate.
14th Apr 2017
Inside view: the battle for top talent across media, tech and other sectors
With a battle for top talent between media and other sectors there are still a number of factors making media companies a magnet for talent. However, at the same time, a worrying aspect is that some skills often most desired in leaders are regularly also cited as most lacking in the industry’s collective leadership.
18th Apr 2017
How this magazine re-engineered itself to the point of becoming a global licensing play
19th Apr 2017
In this exclusive video interview for FIPP, Ilkka O. Lavas
, publisher and senior partner for Finnish publishing house City Digital OY, explains the process involved in transitioning a lagging legacy print brand into a thriving digital publication, and going beyond to create an international software licensing solution.
Only four months old, Gentner's new vertical pureplay powers towards initial targets
Launched in October 2016, haustec.de is a special interest title with a well-defined target audience, setting out to become the online portal for the building and façade technology industries in Germany. Here, we look at how this ambitious digital pure-play has been launched and implemented by a previously print-dominated publisher.
17th Apr 2017
Tech CEO to publishers: ‘Don’t underestimate the value of your brands, content’
The rise of LinkedIn has had a major impact on the jobs advertising market, but there are lessons from the response of publishers to this disruption that can be applied to other areas of business – in particular when it comes to the importance of brand and quality of journalism.
19th Apr 2017