The migration process has already started, with the new platform being used to create sleek, multi-layered apps, and memorable, unique user experiences. Between November 2016 and January 2017, four of Bauer’s biggest digital magazine brands were successfully migrated to the Sprylab Purple DS® platform – Empire, Car, Bike, and Practical Photography as well as a number of titles in Australia.
Sprylab’s digital publishing software platform will deliver enhanced publishing workflows, from manually created pixel perfect apps using Adobe InDesign, through to automated content delivery – giving both small and large editorial teams the ability to create aesthetically optimised content, with minimum impact on time and resource.
Cedric Atta, director of international epublishing at Bauer Media Group, said: “Our decision formed part of a broader program of change aimed at streamlining our editorial systems and processes.”
Atta continued: “We’ve been intending to centralise our digital publishing solutions for some time now – a plan that has been expedited by tech-led industry developments that dictated our need to deliver more and more titles in digital format for mobile and tablet devices.”
Jim Foster, Head of epublishing UK at Bauer Media Group, added: “More flexibility and support for editorial teams was top of our agenda – as was the need to have device-optimised apps that can be created with minimal impact on workflows.”
Foster continued: “Post migration to Sprylab's Purple DS platform earlier this year, the Empire art team has been able to produce top-quality, fully interactive digital editions up to three days faster than was previously possible. This extra time is now being used to improve the app further, giving us significant competitive advantage by enabling the creation of ever more impressive digital versions.”
Commenting on the engagement, Stephan Heck, CEO at Sprylab technologies, said: “Our team is thrilled to be partnering with Bauer Media Group – a globally renowned and highly regarded publishing business. The company is a leader in its field and we’re delighted to hear that both the team at Bauer, and the editorial teams working at their prestigious publications, are already experiencing quick time to value with regards time, resource and cost savings.”
Heck concluded: “We developed and built our Purple DS® platform and infrastructure to support a contract of this size, and our engagement with the team at Bauer Media Group is great validation of our robust offering. After the successful migration of four publications to date, we are now focusing on supporting and training the editorial teams at these titles so that they can fully utilise the innovative features of Purple DS® in order to optimise revenue possibilities.”
Sprylab and Bauer Mdia Group are members of FIPP.
More like this
NewsLifeMedia, a division of News Corp Australia, has appointed Sprylab technologies to publish their digital magazine content on Purple DS, its digital publishing initiative for their premium consumer titles. These include flagship brands such as Vogue Australia, Vogue Living, GQ Australia, and Delicious. NewsLifeMedia publishes magazines in Australia across key consumer categories of food, style and home.22nd Aug 2017 Industry News
Here is a round-up of the stories in digital innovation, publishing, and magazine media that got people talking.18th Aug 2017 Industry News
On August 14, 2017, the management board of Media Group Medweth will be expanded to include a four-member body (alongside Christian Medweth, Bozidar Luzanin and Marie-Christine Dreyfus), as well as expanding the management of OZ-Verlag. Frances Evans, formerly international marketing and innovation at Burda International, joins as a member of Medweth's management board, and as CEO of OZ-Verlag at the Rheinfelden site, together with co-'managing director Sandra Linsin.9th Aug 2017 Industry News
Larry Sommers, vice president of Meredith Content Licensing, and Mike Lovell, who manages the international brand licensing business, explain how they revolutionised Meredith’s proposition – and how they’re equipping it for the future…14th Aug 2017 Features
Hearst’s Seventeen magazine is building on a program it launched a year ago, after finding success with The Seventeen Fashion Experience. The program is a fashion summer camp for junior and high school students, that not only functions as a revenue stream, but allows the magazine media brand to stay in touch with and learn from its teenage audience.21st Aug 2017 Features
The New York Times launched a new magazine focusing on travel for the Chinese market Aug. 10, called “The New York Times Travel Magazine 新视线”. The magazine, which will come out six times a year, is published by Huasheng Media.17th Aug 2017 Features
As a strong believer in the haptic experience of analogue media Christian Kallenberg has been championing the value of print within a multi platform strategy.14th Aug 2017 Features
Diversified revenue mixes within Haymarket Business Media, including events and data driven advertising has boosted business over the last couple of years, especially within the B2B environment, says Tim Lomas, commercial manager of Haymarket’s Energy and Environment Division.21st Aug 2017 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next